Results : 351-375/1166
Authors:
Morey, Richard C.
McCann, John M.
Journal: Marketing science
Citation: C. Morey, Richard et M. Mccann, John, Estimating the Confidence Interval for the Optimal Marketing Mix: An Application to Lead Generation, Marketing science , 2(2), 1983, pp. 193-202
Authors:
Leclerc, France
Hsee, Christopher K.
Nunes, Joseph C.
Journal: Marketing science
Citation: Leclerc, France et al., Narrow Focusing: Why the Relative Position of a Good in Its Category Matters More than It Should, Marketing science , 24(2), 2005, pp. 194-205
Authors:
Kumar, V.
Bhaskaran, Vikram
Mirchandani, Rohan
Shah, Milap
Journal: Marketing science
Citation: V. Kumar, et al., Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey, Marketing science , 32(2), 2013, pp. 194-212
Authors:
Zhang, Yao
Bradlow, Eric T.
Small, Dylan S.
Journal: Marketing science
Citation: Zhang, Yao et al., Predicting Customer Value Using Clumpiness: From RFM to RFMC, Marketing science , 34(2), 2015, pp. 195-208
Authors:
Gopalakrishnan, Arun
Bradlow, Eric T.
Fader, Peter S.
Journal: Marketing science
Citation: Gopalakrishnan, Arun et al., A Cross-Cohort Changepoint Model for Customer-Base Analysis, Marketing science , 36(2), 2017, pp. 195-213
Authors:
Raghuram Iyengar,
Christophe Van den Bulte,
Thomas W. Valente
Journal: Marketing science
Citation: Raghuram Iyengar, et al., Opinion Leadership and Social Contagion in New Product Diffusion, Marketing science , 30(2), 2011, pp. 195-212
Authors:
Desai, Preyas S.
Journal: Marketing science
Citation: S. Desai, Preyas, Editorial: People of "Marketing Science", Marketing science , 31(2), 2012, pp. 195-197
Authors:
Journal: Marketing science
Citation: , Awareness Forecasting Models-Editors' Comment, Marketing science , 3(3), 1984, pp. 198-198
Authors:
Blackburn, Joseph
Clancy, Kevin
Claycamp, H. J.
Dondson, J.
Doughty, N
Dodson, Jr, Joe A.
Journal: Marketing science
Citation: Blackburn, Joseph et al., Comments: [An Empirical Comparison of Awareness Forecasting Models of New Product Introduction], Marketing science , 3(3), 1984, pp. 198-202
Authors:
Tirunillai, Seshadri
Tellis, Gerard J.
Journal: Marketing science
Citation: Tirunillai, Seshadri et J. Tellis, Gerard, Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance, Marketing science , 31(2), 2012, pp. 198-215
Authors:
Kamakura, Wagner A.
Srivastava, Rajendra K.
Journal: Marketing science
Citation: A. Kamakura, Wagner et K. Srivastava, Rajendra, An Ideal-Point Probabilistic Choice Model for Heterogeneous Preferences, Marketing science , 5(3), 1986, pp. 199-218
Authors:
Katona, Zsolt
Sarvary, Miklos
Journal: Marketing science
Citation: Katona, Zsolt et Sarvary, Miklos, The Race for Sponsored Links: Bidding Patterns for Search Advertising, Marketing science , 29(2), 2010, pp. 199-215
Authors:
Thaler, Richard
Journal: Marketing science
Citation: Thaler, Richard, Mental Accounting and Consumer Choice, Marketing science , 4(3), 1985, pp. 199-214
Can Marketing Campaigns Induce Multichannel Buying and More Profitable Customers? A Field Experiment
Authors:
Montaguti, Elisa
Neslin, Scott A.
Valentini, Sara
Journal: Marketing science
Citation: Montaguti, Elisa et al., Can Marketing Campaigns Induce Multichannel Buying and More Profitable Customers? A Field Experiment, Marketing science , 35(2), 2016, pp. 201-217
Authors:
Dodson, Joe A.
Brodsky, John B.
Journal: Marketing science
Citation: A. Dodson, Joe et B. Brodsky, John, Commentary: [A Simulation Comparison of Methods for New Product Location], Marketing science , 6(2), 1987, pp. 202-203
Authors:
Hauser, John R.
Urban, Glen L.
Liberali, Guilherme
Braun, Michael
Journal: Marketing science
Citation: R. Hauser, John et al., Website Morphing, Marketing science , 28(2), 2009, pp. 202-203
Authors:
Pringle, Lewis G
Wilson, R. Dale
Brody, Edward I.
Journal: Marketing science
Citation: G. Pringle, Lewis et al., Comment: Issue in Comparing the Awareness Component of New Product Models, Marketing science , 3(3), 1984, pp. 203-205
Authors:
Golanty, John L.
Journal: Marketing science
Citation: L. Golanty, John, Comment: Clarification of the Tracker Methodology and Limitations, Marketing science , 3(3), 1984, pp. 203-203
Authors:
Shugan, Steven M.
Journal: Marketing science
Citation: M. Shugan, Steven, Editorial: Errors in the Variables, Unobserved Heterogeneity, and Other Ways of Hiding Statistical Error, Marketing science , 25(2), 2006, pp. 203-216
Authors:
Guadagni, Peter M.
Little, John D. C.
Journal: Marketing science
Citation: M. Guadagni, Peter et C. Little, John D., A Logit Model of Brand Choice Calibrated on Scanner Data, Marketing science , 2(3), 1983, pp. 203-238
Authors:
Johnson, Richard M.
Journal: Marketing science
Citation: M. Johnson, Richard, Commentary: [A Simulation Comparison of Methods for New Product Location], Marketing science , 6(2), 1987, pp. 204-205
Authors:
Mahajan, Vijay
Muller, Eitan
Sharma, Subhash
Journal: Marketing science
Citation: Mahajan, Vijay et al., Rejoinder: Reflections on Awareness Forecasting Models of New Product Introduction, Marketing science , 3(3), 1984, pp. 205-206
Authors:
Glazer, Rashi
Nakamoto, Kent
Journal: Marketing science
Citation: Glazer, Rashi et Nakamoto, Kent, Cognitive Geometry: An Analysis of Structure Underlying Representations of Similarity, Marketing science , 10(3), 1991, pp. 205-228
Authors:
Vosgerau, Joachim
Anderson, Erin
Ross Jr., William T.
Journal: Marketing science
Citation: Vosgerau, Joachim et al., Can Inaccurate Perceptions in Business-to-Business (B2B) Relationships Be Beneficial?, Marketing science , 27(2), 2008, pp. 205-224
Authors:
Srinivasan, V.
Basu, Amiya K.
Journal: Marketing science
Citation: V. Srinivasan, et K. Basu, Amiya, The Metric Quality of Ordered Categorical Data, Marketing science , 8(3), 1989, pp. 205-230