Results : 401-425/1166
Authors:
Balasubramanian, Sridhar
Bhattacharya, Shantanu
Krishnan, Vish V.
Journal: Marketing science
Citation: Balasubramanian, Sridhar et al., Pricing Information Goods: A Strategic Analysis of the Selling and Pay-per-Use Mechanisms, Marketing science , 34(2), 2015, pp. 218-234
Authors:
Wagner, Udo
Taudes, Alfred
Journal: Marketing science
Citation: Wagner, Udo et Taudes, Alfred, A Multivariate Polya Model of Brand Choice and Purchase Incidence, Marketing science , 5(3), 1986, pp. 219-244
Authors:
Feinberg, Fred M.
Journal: Marketing science
Citation: M. Feinberg, Fred, Pulsing Policies for Aggregate Advertising Models, Marketing science , 11(3), 1992, pp. 221-234
Authors:
Sinha, Ashish
Sahgal, Anna
Mathur, Sharat K.
Journal: Marketing science
Citation: Sinha, Ashish et al., Category Optimizer: A Dynamic-Assortment, New-Product-Introduction, Mix-Optimization, and Demand-Planning System, Marketing science , 32(2), 2013, pp. 221-228
Authors:
Dukes, Anthony
Gal-Or, Esther
Journal: Marketing science
Citation: Dukes, Anthony et Gal-or, Esther, Negotiations and Exclusivity Contracts for Advertising, Marketing science , 22(2), 2003, pp. 222-245
Authors:
Hui, Sam K.
Meyvis, Tom
Assael, Henry
Journal: Marketing science
Citation: K. Hui, Sam et al., Analyzing Moment-to-Moment Data Using a Bayesian Functional Linear Model: Application to TV Show Pilot Testing, Marketing science , 33(2), 2014, pp. 222-240
Authors:
Shugan, Steven M.
Journal: Marketing science
Citation: M. Shugan, Steven, Editorial: Marketing Science, Models, Monopoly Models, and Why We Need Them, Marketing science , 21(3), 2002, pp. 223-228
Authors:
Gensch, Dennis H.
Journal: Marketing science
Citation: H. Gensch, Dennis, A Two-Stage Disaggregate Attribute Choice Model, Marketing science , 6(3), 1987, pp. 223-239
Authors:
Varian, Hal
Journal: Marketing science
Citation: Varian, Hal, Commentary: Discussion of "Website Morphing", Marketing science , 28(2), 2009, pp. 224-224
Authors:
Godes, David
Journal: Marketing science
Citation: Godes, David, Invited Comment on ``Opinion Leadership and Social Contagion in New Product Diffusion'', Marketing science , 30(2), 2011, pp. 224-229
Authors:
Gittins, John
Journal: Marketing science
Citation: Gittins, John, Commentary: Discussion on "Website Morphing" by Hauser, Urban, Liberali, and Braun, Marketing science , 28(2), 2009, pp. 225-225
Authors:
Niraj, Rakesh
Padmanabhan, V.
Seetharaman, P. B.
Journal: Marketing science
Citation: Niraj, Rakesh et al., A Cross-Category Model of Households' Incidence and Quantity Decisions, Marketing science , 27(2), 2006, pp. 225-235
Authors:
Niraj, Rakesh
Padmanabhan, V.
Seetharaman, P. B.
Journal: Marketing science
Citation: Niraj, Rakesh et al., A Cross-Category Model of Households' Incidence and Quantity Decisions, Marketing science , 27(2), 2008, pp. 225-235
Authors:
Gelman, Andrew
Journal: Marketing science
Citation: Gelman, Andrew, Commentary: Discussion of the Article "Website Morphing", Marketing science , 28(2), 2009, pp. 226-226
Authors:
Hauser, John R.
Urban, Glen L.
Liberali, Guilherme
Braun, Michael
Journal: Marketing science
Citation: R. Hauser, John et al., Rejoinder: Response to Comments on "Website Morphing", Marketing science , 28(2), 2009, pp. 227-228
Authors:
Hagerty, Michael R.
Aaker, David A.
Journal: Marketing science
Citation: R. Hagerty, Michael et A. Aaker, David, A Normative Model of Consumer Information Processing, Marketing science , 3(3), 1984, pp. 227-246
Authors:
Wernerfelt, Birger
Journal: Marketing science
Citation: Wernerfelt, Birger, Brand Loyalty and Market Equilibrium, Marketing science , 10(3), 1991, pp. 229-245
Authors:
Gilpatric, Scott M.
Journal: Marketing science
Citation: M. Gilpatric, Scott, Slippage in Rebate Programs and Present-Biased Preferences, Marketing science , 28(2), 2009, pp. 229-238
Authors:
Lilien, Gary L.
Roberts, John H.
Shankar, Venkatesh
Journal: Marketing science
Citation: L. Lilien, Gary et al., Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects, Marketing science , 32(2), 2013, pp. 229-245
Authors:
Kim, Jaehwan
Allenby, Greg M.
Rossi, Peter E.
Journal: Marketing science
Citation: Kim, Jaehwan et al., Modeling Consumer Demand for Variety, Marketing science , 21(3), 2002, pp. 229-250
Authors:
Mitra, Debanjan
Golder, Peter N.
Journal: Marketing science
Citation: Mitra, Debanjan et N. Golder, Peter, How Does Objective Quality Affect Perceived Quality? Short-Term Effects, Long-Term Effects, and Asymmetries, Marketing science , 25(2), 2006, pp. 230-247
Authors:
Gupta, Sunil
Kohli, Rajeev
Journal: Marketing science
Citation: Gupta, Sunil et Kohli, Rajeev, Designing Products and Services for Consumer Welfare: Theoretical and Empirical Issues, Marketing science , 9(3), 1990, pp. 230-246
Authors:
Iyengar, Raghuram
Van den Bulte, Christophe
Valente, Thomas W.
Journal: Marketing science
Citation: Iyengar, Raghuram et al., Further Reflections on Studying Social Influence in New Product Diffusion, Marketing science , 30(2), 2011, pp. 230-232
Authors:
Gatignon, Hubert
Eliashberg, Jehoshua
Robertson, Thomas S.
Journal: Marketing science
Citation: Gatignon, Hubert et al., Modeling Multinational Diffusion Patterns: An Efficient Methodology, Marketing science , 8(3), 1989, pp. 231-247
Authors:
Dalal, S. R.
Klein, R. W.
Journal: Marketing science
Citation: R. Dalal, S. et W. Klein, R., A Flexible Class of Discrete Choice Models, Marketing science , 7(3), 1988, pp. 232-251