Results : 551-575/1166
Authors:
Hauser, John R.
Shugan, Steven M.
Journal: Marketing science
Citation: R. Hauser, John et M. Shugan, Steven, Defensive Marketing Strategies, Marketing science , 2(4), 1983, pp. 319-360
Authors:
Hui, Sam K.
Fader, Peter S.
Bradlow, Eric T.
Journal: Marketing science
Citation: K. Hui, Sam et al., Path Data in Marketing: An Integrative Framework and Prospectus for Model Building, Marketing science , 28(2), 2009, pp. 320-335
Authors:
Horsky, Dan
Swyngedouw, Patrick
Journal: Marketing science
Citation: Horsky, Dan et Swyngedouw, Patrick, Does It Pay to Change Your Company's Name? A Stock Market Perspective, Marketing science , 6(4), 1987, pp. 320-335
Authors:
Liu, Qing
Arora, Neeraj
Journal: Marketing science
Citation: Liu, Qing et Arora, Neeraj, Efficient Choice Designs for a Consider-Then-Choose Model, Marketing science , 30(2), 2011, pp. 321-338
Authors:
Horsky, Dan
Misra, Sanjog
Nelson, Paul
Journal: Marketing science
Citation: Horsky, Dan et al., Observed and Unobserved Preference Heterogeneity in Brand-Choice Models, Marketing science , 25(4), 2006, pp. 322-335
Authors:
Bradlow, Eric T.
Journal: Marketing science
Citation: T. Bradlow, Eric, Editorial: The Scientific Process at Its Best, Marketing science , 27(3), 2006, pp. 323-323
Authors:
Desarbo, Wayne S.
Carroll, J. Douglas
Lehmann, Donald R.
O'shaughnessy, John
Journal: Marketing science
Citation: S. Desarbo, Wayne et al., Three-Way Multivariate Conjoint Analysis, Marketing science , 1(4), 1982, pp. 323-350
Authors:
Bradlow, Eric T.
Journal: Marketing science
Citation: T. Bradlow, Eric, Editorial: The Scientific Process at Its Best, Marketing science , 27(3), 2008, pp. 323-323
Authors:
Dubé, Jean-Pierre
Gupta, Sachin
Journal: Marketing science
Citation: Dubé, Jean-pierre et Gupta, Sachin, Cross-Brand Pass-Through in Supermarket Pricing, Marketing science , 27(3), 2006, pp. 324-333
Authors:
Coughlan, Anne T.
Sen, Subrata K.
Journal: Marketing science
Citation: T. Coughlan, Anne et K. Sen, Subrata, Salesforce Compensation: Theory and Managerial Implications, Marketing science , 8(4), 1989, pp. 324-342
Authors:
Dubé, Jean-Pierre
Gupta, Sachin
Journal: Marketing science
Citation: Dubé, Jean-pierre et Gupta, Sachin, Cross-Brand Pass-Through in Supermarket Pricing, Marketing science , 27(3), 2008, pp. 324-333
Authors:
Rotemberg, Julio J.
Journal: Marketing science
Citation: J. Rotemberg, Julio, Expected Firm Altruism, Quality Provision, and Brand Extensions, Marketing science , 32(2), 2013, pp. 325-341
Authors:
Chu, Wujin
Journal: Marketing science
Citation: Chu, Wujin, Demand Signalling and Screening in Channels of Distribution, Marketing science , 11(4), 1992, pp. 327-347
Authors:
Hauser, John R.
Gaskin, Steven P.
Journal: Marketing science
Citation: R. Hauser, John et P. Gaskin, Steven, Application of the "Defender" Consumer Model, Marketing science , 3(4), 1984, pp. 327-351
Authors:
Elberse, Anita
Eliashberg, Jehoshua
Journal: Marketing science
Citation: Elberse, Anita et Eliashberg, Jehoshua, Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures, Marketing science , 22(3), 2003, pp. 329-354
Motivation of User-Generated Content: Social Connectedness Moderates the Effects of Monetary Rewards
Authors:
Sun, Yacheng
Dong, Xiaojing
McIntyre, Shelby
Journal: Marketing science
Citation: Sun, Yacheng et al., Motivation of User-Generated Content: Social Connectedness Moderates the Effects of Monetary Rewards, Marketing science , 36(3), 2017, pp. 329-337
Authors:
Hu, Ming
Li, Xi
Shi, Mengze
Journal: Marketing science
Citation: Hu, Ming et al., Product and Pricing Decisions in Crowdfunding, Marketing science , 34(3), 2015, pp. 331-345
Authors:
van Herpen, Erica
Pieters, Rik
Journal: Marketing science
Citation: Van Herpen, Erica et Pieters, Rik, The Variety of an Assortment: An Extension to the Attribute-Based Approach, Marketing science , 21(3), 2002, pp. 331-341
Authors:
Steckel, Joel H.
Brody, Ed
Journal: Marketing science
Citation: H. Steckel, Joel et Brody, Ed, A Marketing Odyssey, Marketing science , 20(4), 2001, pp. 331-336
Authors:
Lodish, Leonard M.
Journal: Marketing science
Citation: M. Lodish, Leonard, A Business School Should Combine Academic Research and Its Application to the Real World, Marketing science , 24(3), 2005, pp. 332-333
Authors:
Mehta, Nitin
Chen, Xinlei (Jack)
Narasimhan, Om
Journal: Marketing science
Citation: Mehta, Nitin et al., Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions, Marketing science , 27(3), 2006, pp. 334-355
Authors:
Divakar, Suresh
Ratchford, Brian T.
Shankar, Venkatesh
Journal: Marketing science
Citation: Divakar, Suresh et al., CHAN4CAST: A Multichannel, Multiregion Sales Forecasting Model and Decision Support System for Consumer Packaged Goods, Marketing science , 24(3), 2005, pp. 334-350
Authors:
Iyengar, Raghuram
Jedidi, Kamel
Journal: Marketing science
Citation: Iyengar, Raghuram et Jedidi, Kamel, A Conjoint Model of Quantity Discounts, Marketing science , 31(2), 2012, pp. 334-350
Authors:
Mehta, Nitin
Chen, Xinlei (Jack)
Narasimhan, Om
Journal: Marketing science
Citation: Mehta, Nitin et al., Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions, Marketing science , 27(3), 2008, pp. 334-355
Authors:
Tyagi, Rajeev K.
Journal: Marketing science
Citation: K. Tyagi, Rajeev, Technological Advances, Transaction Costs, and Consumer Welfare, Marketing science , 23(3), 2004, pp. 335-344