Results : 576-600/1166
Authors:
Tyagi, Rajeev K.
Journal: Marketing science
Citation: K. Tyagi, Rajeev, Technological Advances, Transaction Costs, and Consumer Welfare, Marketing science , 23(3), 2004, pp. 335-344
Authors:
Danaher, Peter J.
Lee, Janghyuk
Kerbache, Laoucine
Journal: Marketing science
Citation: J. Danaher, Peter et al., Optimal Internet Media Selection, Marketing science , 29(2), 2010, pp. 336-347
Authors:
Krishnamurthi, Lakshman
Rangaswamy, Arvind
Journal: Marketing science
Citation: Krishnamurthi, Lakshman et Rangaswamy, Arvind, The Equity Estimator for Marketing Research, Marketing science , 6(4), 1987, pp. 336-357
Authors:
Yang, Sha
Narayan, Vishal
Assael, Henry
Journal: Marketing science
Citation: Yang, Sha et al., Estimating the Interdependence of Television Program Viewership between Spouses: A Bayesian Simultaneous Equation Model, Marketing science , 25(4), 2006, pp. 336-349
Authors:
Dhebar, Anirudh
Oren, Shmuel S.
Journal: Marketing science
Citation: Dhebar, Anirudh et S. Oren, Shmuel, Optimal Dynamic Pricing for Expanding Networks, Marketing science , 4(4), 1985, pp. 336-351
Authors:
Balachander, Subramanian
Stock, Axel
Journal: Marketing science
Citation: Balachander, Subramanian et Stock, Axel, Limited Edition Products: When and When Not to Offer Them, Marketing science , 28(2), 2009, pp. 336-355
Authors:
Montgome, David B.
Journal: Marketing science
Citation: B. Montgome, David, Management Science in Marketing: Prehistory, Origin, and Early Years of the INFORMS Marketing College, Marketing science , 20(4), 2001, pp. 337-348
Authors:
Mehta, Nitin
Ni, Jian
Srinivasan, Kannan
Sun, Baohong
Journal: Marketing science
Citation: Mehta, Nitin et al., A Dynamic Model of Health Insurance Choices and Healthcare Consumption Decisions, Marketing science , 36(3), 2017, pp. 338-360
Authors:
Xiao, Li
Ding, Min
Journal: Marketing science
Citation: Xiao, Li et Ding, Min, Just the Faces: Exploring the Effects of Facial Features in Print Advertising, Marketing science , 33(3), 2014, pp. 338-352
Authors:
Kannan, P. K.
Wright, Gordon P.
Journal: Marketing science
Citation: K. Kannan, P. et P. Wright, Gordon, On "Testing Competitive Market Structures", Marketing science , 10(4), 1991, pp. 338-347
Authors:
Sood, Ashish
Tellis, Gerard J.
Journal: Marketing science
Citation: Sood, Ashish et J. Tellis, Gerard, Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies, Marketing science , 30(2), 2011, pp. 339-354
Authors:
Hoch, Stephen J.
Bradlow, Eric T.
Wansink, Brian
Journal: Marketing science
Citation: J. Hoch, Stephen et al., Rejoinder to "The Variety of an Assortment: An Extension to the Attribute-Based Approach", Marketing science , 21(3), 2002, pp. 342-346
Authors:
Ofek, Elie
Turut, Özge
Journal: Marketing science
Citation: Ofek, Elie et Turut, Özge, Vaporware, Suddenware, and Trueware: New Product Preannouncements Under Market Uncertainty, Marketing science , 32(2), 2013, pp. 342-355
Authors:
Journal: Marketing science
Citation: , A Diffusion Model Incorporating Product Benefits, Price, Income and Information, Marketing science , 9(4), 1990, pp. 342-365
Authors:
Narasimhan, Chakravarthi
Journal: Marketing science
Citation: Narasimhan, Chakravarthi, Incorporating Consumer Price Expectations in Diffusion Models, Marketing science , 8(4), 1989, pp. 343-357
Authors:
Culotta, Aron
Cutler, Jennifer
Journal: Marketing science
Citation: Culotta, Aron et Cutler, Jennifer, Mining Brand Perceptions from Twitter Social Networks, Marketing science , 35(3), 2016, pp. 343-362
Authors:
Bawa, Kapil
Shoemaker, Robert
Journal: Marketing science
Citation: Bawa, Kapil et Shoemaker, Robert, The Effects of Free Sample Promotions on Incremental Brand Sales, Marketing science , 23(3), 2004, pp. 345-463
Authors:
Liu, Qing
Tang, Yihui (Elina)
Journal: Marketing science
Citation: Liu, Qing et Tang, Yihui (elina), Construction of Heterogeneous Conjoint Choice Designs: A New Approach, Marketing science , 34(3), 2015, pp. 346-366
Authors:
Moe, Wendy W.
Fader, Peter S.
Journal: Marketing science
Citation: W. Moe, Wendy et S. Fader, Peter, Fast-Track Article: Using Advance Purchase Orders to Forecast New Product Sales, Marketing science , 21(3), 2002, pp. 347-364
Authors:
Yun, Kyeho
Buchanan, Bruce
Rao, Ambar G.
Journal: Marketing science
Citation: Yun, Kyeho et al., The BB/NBD + 1 Model Applied to Rotation Policy, Marketing science , 10(4), 1991, pp. 348-358
Authors:
van der Lans, Ralf
van Bruggen, Gerrit
Eliashberg, Jehoshua
Wierenga, Berend
Journal: Marketing science
Citation: Van Der Lans, Ralf et al., A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth, Marketing science , 29(2), 2010, pp. 348-365
Authors:
Gruca, Thomas S.
Kumar, K. Ravi
Sudharshan, D.
Journal: Marketing science
Citation: S. Gruca, Thomas et al., An Equilibrium Analysis of Defensive Response to Entry Using a Coupled Response Function Model, Marketing science , 11(4), 1992, pp. 348-358
Authors:
Bruce, Norris
Desai, Preyas
Staelin, Richard
Journal: Marketing science
Citation: Bruce, Norris et al., Enabling the Willing: Consumer Rebates for Durable Goods, Marketing science , 25(4), 2006, pp. 350-366
Authors:
Peers, Yuri
Fok, Dennis
Franses, Philip Hans
Journal: Marketing science
Citation: Peers, Yuri et al., Modeling Seasonality in New Product Diffusion, Marketing science , 31(2), 2012, pp. 351-364
Authors:
Sinha, Ashish
Inman, J. Jeffrey
Wang, Yantao
Park, Joonwook
Journal: Marketing science
Citation: Sinha, Ashish et al., Attribute Drivers: A Factor Analytic Choice Map Approach for Understanding Choices among SKUs, Marketing science , 24(3), 2005, pp. 351-359