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Articles table of contents

Results : 651-675/1166

Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach

Authors: Narayanan, Sridhar Kalyanam, Kirthi

Journal: Marketing science

Citation: Narayanan, Sridhar et Kalyanam, Kirthi, Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach, Marketing science , 34(3), 2015, pp. 388-407

Commentary on "Marketing Mix Reactions to Entry"

Authors: Gaskin, Steven P.

Journal: Marketing science

Citation: P. Gaskin, Steven, Commentary on "Marketing Mix Reactions to Entry", Marketing science , 7(4), 1988, pp. 388-389

Online Display Advertising: Targeting and Obtrusiveness

Authors: Goldfarb, Avi Tucker, Catherine

Journal: Marketing science

Citation: Goldfarb, Avi et Tucker, Catherine, Online Display Advertising: Targeting and Obtrusiveness, Marketing science , 30(3), 2011, pp. 389-404

Model-Based Purchase Predictions for Large Assortments

Authors: Jacobs, Bruno J.D. Donkers, Bas Fok, Dennis

Journal: Marketing science

Citation: Jacobs, Bruno J.d et al., Model-Based Purchase Predictions for Large Assortments, Marketing science , 35(3), 2016, pp. 389-404

Probabilistic Measurement of Attributes: A Logit Analysis by Generalized Least Squares

Authors: Bechtel, Gordon G. Wiley, James B.

Journal: Marketing science

Citation: G. Bechtel, Gordon et B. Wiley, James, Probabilistic Measurement of Attributes: A Logit Analysis by Generalized Least Squares, Marketing science , 2(4), 1983, pp. 389-405

Commentary on "Marketing Mix Reactions to Entry"

Authors:

Journal: Marketing science

Citation: , Commentary on "Marketing Mix Reactions to Entry", Marketing science , 7(4), 1988, pp. 390-390

Reply: [Marketing Mix Reactions to Entry]

Authors:

Journal: Marketing science

Citation: , Reply: [Marketing Mix Reactions to Entry], Marketing science , 7(4), 1988, pp. 391-392

A Choice Model with Conjunctive, Disjunctive, and Compensatory Screening Rules

Authors: Gilbride, Timothy J. Allenby, Greg M.

Journal: Marketing science

Citation: J. Gilbride, Timothy et M. Allenby, Greg, A Choice Model with Conjunctive, Disjunctive, and Compensatory Screening Rules, Marketing science , 23(3), 2004, pp. 391-406

Modeling Asymmetric Competition

Authors: Carpenter, Gregory S. Cooper, Lee G. Hanssens, Dominique M. Midgley, David F.

Journal: Marketing science

Citation: S. Carpenter, Gregory et al., Modeling Asymmetric Competition, Marketing science , 7(4), 1988, pp. 393-412

The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity

Authors: Fiebig, Denzil G. Keane, Michael P. Louviere, Jordan Wasi, Nada

Journal: Marketing science

Citation: G. Fiebig, Denzil et al., The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity, Marketing science , 29(3), 2010, pp. 393-421

Differentiate or Imitate? The Role of Context-Dependent Preferences

Authors: Narasimhan, Chakravarthi Turut, Özge

Journal: Marketing science

Citation: Narasimhan, Chakravarthi et Turut, Özge, Differentiate or Imitate? The Role of Context-Dependent Preferences, Marketing science , 32(3), 2013, pp. 393-410

Understanding High-Stakes Consumer Decisions: Mammography Adherence Following False-Alarm Test Results

Authors: Kahn, Barbara E. Luce, Mary Frances

Journal: Marketing science

Citation: E. Kahn, Barbara et Luce, Mary Frances, Understanding High-Stakes Consumer Decisions: Mammography Adherence Following False-Alarm Test Results, Marketing science , 22(3), 2003, pp. 393-410

Collaborative Product and Market Development: Theoretical Implications and Experimental Evidence

Authors: Amaldoss, Wilfred Rapoport, Amnon

Journal: Marketing science

Citation: Amaldoss, Wilfred et Rapoport, Amnon, Collaborative Product and Market Development: Theoretical Implications and Experimental Evidence, Marketing science , 24(3), 2005, pp. 396-414

How Much Does the Market Value an Improvement in a Product Attribute?

Authors: Ofek, Elie Srinivasan, V.

Journal: Marketing science

Citation: Ofek, Elie et V. Srinivasan,, How Much Does the Market Value an Improvement in a Product Attribute?, Marketing science , 21(4), 2002, pp. 398-411

Assessing the Consequences of a Channel Switch

Authors: Chen, Xinlei (Jack) John, George Narasimhan, Om

Journal: Marketing science

Citation: Chen, Xinlei (jack) et al., Assessing the Consequences of a Channel Switch, Marketing science , 27(3), 2008, pp. 398-416

Assessing the Consequences of a Channel Switch

Authors: Chen, Xinlei (Jack) John, George Narasimhan, Om

Journal: Marketing science

Citation: Chen, Xinlei (jack) et al., Assessing the Consequences of a Channel Switch, Marketing science , 27(3), 2006, pp. 398-416

Prerelease Buzz Evolution Patterns and New Product Performance

Authors: Xiong, Guiyang Bharadwaj, Sundar

Journal: Marketing science

Citation: Xiong, Guiyang et Bharadwaj, Sundar, Prerelease Buzz Evolution Patterns and New Product Performance, Marketing science , 33(3), 2014, pp. 401-421

In-Store Advertising by Competitors

Authors: Kuksov, Dmitri Prasad, Ashutosh Zia, Mohammad

Journal: Marketing science

Citation: Kuksov, Dmitri et al., In-Store Advertising by Competitors, Marketing science , 36(3), 2017, pp. 402-425

When Is Less More, and How Much More? Thoughts on the Psychological and Economic Implications of Online Targeting and Obtrusiveness

Authors: Leonard M. Lodish, Americus Reed II

Journal: Marketing science

Citation: Leonard M. Lodish, et Ii. Americus Reed, When Is Less More, and How Much More? Thoughts on the Psychological and Economic Implications of Online Targeting and Obtrusiveness, Marketing science , 30(3), 2011, pp. 405-408

Crumbs of the Cookie: User Profiling in Customer-Base Analysis and Behavioral Targeting

Authors: Trusov, Michael Ma, Liye Zainab Jamal

Journal: Marketing science

Citation: Trusov, Michael et al., Crumbs of the Cookie: User Profiling in Customer-Base Analysis and Behavioral Targeting, Marketing science , 35(3), 2016, pp. 405-426

Pizzas: IT or Square? Psychophysical Biases in Area Comparisons

Authors: Krider, Robert E. Raghubir, Priya Kroshna, Aradhna

Journal: Marketing science

Citation: E. Krider, Robert et al., Pizzas: IT or Square? Psychophysical Biases in Area Comparisons, Marketing science , 20(4), 2001, pp. 405-425

The Option Value of Returns: Theory and Empirical Evidence

Authors: Anderson, Eric T. Hansen, Karsten Simester, Duncan

Journal: Marketing science

Citation: T. Anderson, Eric et al., The Option Value of Returns: Theory and Empirical Evidence, Marketing science , 28(3), 2009, pp. 405-423

Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content

Authors: Albuquerque, Paulo Pavlidis, Polykarpos Chatow, Udi Chen, Kay-Yut Jamal, Zainab

Journal: Marketing science

Citation: Albuquerque, Paulo et al., Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content, Marketing science , 31(3), 2012, pp. 406-432

Partial-Repeat-Bidding in the Name-Your-Own-Price Channel

Authors: Fay, Scott

Journal: Marketing science

Citation: Fay, Scott, Partial-Repeat-Bidding in the Name-Your-Own-Price Channel, Marketing science , 23(3), 2004, pp. 407-418

Optimal Price Subsidy Policy for Accelerating the Diffusion of Innovation

Authors: Kalish, Shlomo Lilien, Gary L.

Journal: Marketing science

Citation: Kalish, Shlomo et L. Lilien, Gary, Optimal Price Subsidy Policy for Accelerating the Diffusion of Innovation, Marketing science , 2(4), 1983, pp. 407-420

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