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Articles table of contents

Results : 151-175/1166

Factors Influencing the Selection of Preference Model Form for Continuous Utility Functions in Conjoint Analysis

Authors: Cattin, Philippe Punj, Girish

Journal: Marketing science

Citation: Cattin, Philippe et Punj, Girish, Factors Influencing the Selection of Preference Model Form for Continuous Utility Functions in Conjoint Analysis, Marketing science , 3(1), 1984, pp. 73-82

Unobservable Effects and Business Performance

Authors: Jacobson, Robert

Journal: Marketing science

Citation: Jacobson, Robert, Unobservable Effects and Business Performance, Marketing science , 9(1), 1990, pp. 74-85

Commentary on "Advertising Experiments at the Campbell Soup Company"

Authors: McNiven, Malcolm A.

Journal: Marketing science

Citation: A. Mcniven, Malcolm, Commentary on "Advertising Experiments at the Campbell Soup Company", Marketing science , 8(1), 1989, pp. 74-75

Cloak or Flaunt? The Fashion Dilemma

Authors: Yoganarasimhan, Hema

Journal: Marketing science

Citation: Yoganarasimhan, Hema, Cloak or Flaunt? The Fashion Dilemma, Marketing science , 31(1), 2012, pp. 74-95

Asymmetric Store Positioning and Promotional Advertising Strategies: Theory and Evidence

Authors: Rajiv, Surendra Dutta, Shantanu Dhar, Sanjay K.

Journal: Marketing science

Citation: Rajiv, Surendra et al., Asymmetric Store Positioning and Promotional Advertising Strategies: Theory and Evidence, Marketing science , 21(1), 2002, pp. 74-96

A Price Vector Model of Demand for Consumer Durables: Preliminary Developments

Authors: Winer, Russell S.

Journal: Marketing science

Citation: S. Winer, Russell, A Price Vector Model of Demand for Consumer Durables: Preliminary Developments, Marketing science , 4(1), 1985, pp. 74-90

The Effect of Media Advertising on Brand Consideration and Choice

Authors: Terui, Nobuhiko Ban, Masataka Allenby, Greg M.

Journal: Marketing science

Citation: Terui, Nobuhiko et al., The Effect of Media Advertising on Brand Consideration and Choice, Marketing science , 30(1), 2011, pp. 74-91

Minimum Market Share

Authors: Karnani, Aneel

Journal: Marketing science

Citation: Karnani, Aneel, Minimum Market Share, Marketing science , 2(1), 1983, pp. 75-93

Uncertainty, Risk Aversion, and WTA vs. WTP

Authors: Okada, Erica Mina

Journal: Marketing science

Citation: Okada, Erica Mina, Uncertainty, Risk Aversion, and WTA vs. WTP, Marketing science , 29(1), 2010, pp. 75-84

Understanding Store-Brand Purchase Behavior across Categories

Authors: Hansen, Karsten Singh, Vishal Chintagunta, Pradeep

Journal: Marketing science

Citation: Hansen, Karsten et al., Understanding Store-Brand Purchase Behavior across Categories, Marketing science , 25(1), 2006, pp. 75-90

Reply: [Advertising Experiments at the Campbell Soup Company]

Authors:

Journal: Marketing science

Citation: , Reply: [Advertising Experiments at the Campbell Soup Company], Marketing science , 8(1), 1989, pp. 76-77

Structural Analysis of Models with Composite Dependent Variables

Authors: Farris, Paul W. Parry, Mark E. Ailawadi, Kusum L.

Journal: Marketing science

Citation: W. Farris, Paul et al., Structural Analysis of Models with Composite Dependent Variables, Marketing science , 11(1), 1992, pp. 76-94

Network Effects in Alternative Fuel Adoption: Empirical Analysis of the Market for Ethanol

Authors: Shriver, Scott K.

Journal: Marketing science

Citation: K. Shriver, Scott, Network Effects in Alternative Fuel Adoption: Empirical Analysis of the Market for Ethanol, Marketing science , 34(1), 2015, pp. 78-97

The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis

Authors: Anderson, Erin

Journal: Marketing science

Citation: Anderson, Erin, The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis, Marketing science , 27(1), 2006, pp. 79-84

The Marketing Mix Decision under Uncertainty

Authors: Jagpal, Harsharanjeet S. Brick, Ivan E.

Journal: Marketing science

Citation: S. Jagpal, Harsharanjeet et E. Brick, Ivan, The Marketing Mix Decision under Uncertainty, Marketing science , 1(1), 1982, pp. 79-92

Differences in Dynamic Brand Competition across Markets: An Empirical Analysis

Authors: Dubé, Jean-Pierre Manchanda, Puneet

Journal: Marketing science

Citation: Dubé, Jean-pierre et Manchanda, Puneet, Differences in Dynamic Brand Competition across Markets: An Empirical Analysis, Marketing science , 24(1), 2005, pp. 81-95

Reactance to Recommendations: When Unsolicited Advice Yields Contrary Responses

Authors: Fitzsimons, Gavan J. Lehmann, Donald R.

Journal: Marketing science

Citation: J. Fitzsimons, Gavan et R. Lehmann, Donald, Reactance to Recommendations: When Unsolicited Advice Yields Contrary Responses, Marketing science , 23(1), 2004, pp. 82-94

Predicting Individual Behavior with Social Networks

Authors: Goel, Sharad Goldstein, Daniel G.

Journal: Marketing science

Citation: Goel, Sharad et G. Goldstein, Daniel, Predicting Individual Behavior with Social Networks, Marketing science , 33(1), 2014, pp. 82-93

Testing Competitive Market Structures

Authors: Urban, Glen L. Johnson, Philip L. Hauser, John R.

Journal: Marketing science

Citation: L. Urban, Glen et al., Testing Competitive Market Structures, Marketing science , 3(2), 1984, pp. 83-112

Innovation Diffusion in the Presence of Supply Restrictions

Authors: Jain, Dipak Mahajan, Vijay Muller, Eitan

Journal: Marketing science

Citation: Jain, Dipak et al., Innovation Diffusion in the Presence of Supply Restrictions, Marketing science , 10(1), 1991, pp. 83-90

Defensive Marketing Strategies

Authors: Hauser, John R. Shugan, Steven M.

Journal: Marketing science

Citation: R. Hauser, John et M. Shugan, Steven, Defensive Marketing Strategies, Marketing science , 27(1), 2008, pp. 85-87

Defensive Marketing Strategies

Authors: Hauser, John R. Shugan, Steven M.

Journal: Marketing science

Citation: R. Hauser, John et M. Shugan, Steven, Defensive Marketing Strategies, Marketing science , 27(1), 2006, pp. 85-87

Customer-Base Valuation in a Contractual Setting: The Perils of Ignoring Heterogeneity

Authors: Fader, Peter S. Hardie, Bruce G. S.

Journal: Marketing science

Citation: S. Fader, Peter et S. Hardie, Bruce G., Customer-Base Valuation in a Contractual Setting: The Perils of Ignoring Heterogeneity, Marketing science , 29(1), 2010, pp. 85-93

Internet Shopping Agents: Virtual Co-Location and Competition

Authors: Iyer, Ganesh Pazgal, Amit

Journal: Marketing science

Citation: Iyer, Ganesh et Pazgal, Amit, Internet Shopping Agents: Virtual Co-Location and Competition, Marketing science , 22(1), 2003, pp. 85-106

Commentary on "Unobservable Effects and Business Performance"

Authors: Buzzell, Robert D.

Journal: Marketing science

Citation: D. Buzzell, Robert, Commentary on "Unobservable Effects and Business Performance", Marketing science , 9(1), 1990, pp. 86-87

Results: << | 101-125 | 126-150 | 151-175 | 176-200 | >>