Results : 226-250/1166
Authors:
Gerstner, Eitan
Hess, James D.
Journal: Marketing science
Citation: Gerstner, Eitan et D. Hess, James, Can Bait and Switch Benefit Consumers?, Marketing science , 9(2), 1990, pp. 114-124
Authors:
Shin, Sangwoo
Misra, Sanjog
Horsky, Dan
Journal: Marketing science
Citation: Shin, Sangwoo et al., Disentangling Preferences and Learning in Brand Choice Models, Marketing science , 31(1), 2012, pp. 115-137
Authors:
McGuire, Timothy W.
Staelin, Richard
Journal: Marketing science
Citation: W. Mcguire, Timothy et Staelin, Richard, An Industry Equilibrium Analysis of Downstream Vertical Integration, Marketing science , 27(1), 2008, pp. 115-130
Authors:
McGuire, Timothy W.
Staelin, Richard
Journal: Marketing science
Citation: W. Mcguire, Timothy et Staelin, Richard, An Industry Equilibrium Analysis of Downstream Vertical Integration, Marketing science , 27(1), 2006, pp. 115-130
Authors:
Guo, Liang
Journal: Marketing science
Citation: Guo, Liang, Consumption Flexibility, Product Configuration, and Market Competition, Marketing science , 25(2), 2006, pp. 116-130
Authors:
Gopalakrishnan, Arun
Iyengar, Raghuram
Meyer, Robert J.
Journal: Marketing science
Citation: Gopalakrishnan, Arun et al., Consumer Dynamic Usage Allocation and Learning Under Multipart Tariffs, Marketing science , 34(1), 2015, pp. 116-133
Authors:
Green, Paul E.
Krieger, Abba M.
Journal: Marketing science
Citation: E. Green, Paul et M. Krieger, Abba, An Application of a Product Positioning Model to Pharmaceutical Products, Marketing science , 11(2), 1992, pp. 117-132
Authors:
Danaher, Peter J.
Journal: Marketing science
Citation: J. Danaher, Peter, Optimal Pricing of New Subscription Services: Analysis of a Market Experiment, Marketing science , 21(2), 2002, pp. 119-138
Authors:
Liu, Yong
Putler, Daniel S.
Weinberg, Charles B.
Journal: Marketing science
Citation: Liu, Yong et al., Is Having More Channels Really Better? A Model of Competition among Commercial Television Broadcasters, Marketing science , 23(1), 2004, pp. 120-133
Authors:
Kuksov, Dmitri
Lin, Yuanfang
Journal: Marketing science
Citation: Kuksov, Dmitri et Lin, Yuanfang, Information Provision in a Vertically Differentiated Competitive Marketplace, Marketing science , 29(1), 2010, pp. 122-138
Authors:
Yu, Jie
Goos, Peter
Vandebroek, Martina
Journal: Marketing science
Citation: Yu, Jie et al., Efficient Conjoint Choice Designs in the Presence of Respondent Heterogeneity, Marketing science , 28(1), 2009, pp. 122-135
Authors:
Chandukala, Sandeep R.
Dotson, Jeffrey P.
Brazell, Jeff D.
Allenby, Greg M.
Journal: Marketing science
Citation: R. Chandukala, Sandeep et al., Bayesian Analysis of Hierarchical Effects, Marketing science , 30(1), 2011, pp. 123-133
Authors:
Morrison, Donald G.
Chen, Richard D. H.
Karpis, Sandra L.
Britney, Kathryn E. A.
Journal: Marketing science
Citation: G. Morrison, Donald et al., Modelling Retail Customer Behavior at Merrill Lynch, Marketing science , 1(2), 1982, pp. 123-141
Authors:
Besanko, David
Dubé, Jean-Pierre
Gupta, Sachin
Journal: Marketing science
Citation: Besanko, David et al., Own-Brand and Cross-Brand Retail Pass-Through, Marketing science , 24(1), 2005, pp. 123-137
Authors:
Blattberg, Robert C.
Levin, Alan
Journal: Marketing science
Citation: C. Blattberg, Robert et Levin, Alan, Modelling the Effectiveness and Profitability of Trade Promotions, Marketing science , 6(2), 1987, pp. 124-146
Authors:
Shugan, Steven M.
Moon, Jihwan
Shi, Qiaoni
Kumar, Nanda S.
Journal: Marketing science
Citation: M. Shugan, Steven et al., Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End, Marketing science , 36(1), 2017, pp. 124-139
Authors:
Pringle, Lewis G.
Journal: Marketing science
Citation: G. Pringle, Lewis, A Comment: [An Audience Flow Model of Television Viewing Choice], Marketing science , 3(2), 1984, pp. 125-126
Authors:
Rao, Ram C.
Journal: Marketing science
Citation: C. Rao, Ram, Estimating Continuous Time Advertising-Sales Models, Marketing science , 5(2), 1986, pp. 125-142
Authors:
Neslin, Scott A.
Journal: Marketing science
Citation: A. Neslin, Scott, A Market Response Model for Coupon Promotions, Marketing science , 9(2), 1990, pp. 125-145
Authors:
Rust, Roland T.
Alpert, Mark I.
Journal: Marketing science
Citation: T. Rust, Roland et I. Alpert, Mark, Response: On Establishing a Dialogue in Television Viewing Research, Marketing science , 3(2), 1984, pp. 126-127
Authors:
McBride, Richard D.
Zufryden, Fred S.
Journal: Marketing science
Citation: D. Mcbride, Richard et S. Zufryden, Fred, An Integer Programming Approach to the Optimal Product Line Selection Problem, Marketing science , 7(2), 1988, pp. 126-140
Authors:
Horváth, Csilla
Fok, Dennis
Journal: Marketing science
Citation: Horváth, Csilla et Fok, Dennis, Moderating Factors of Immediate, Gross, and Net Cross-Brand Effects of Price Promotions, Marketing science , 32(1), 2013, pp. 127-152
Authors:
Narasimhan, Chakravarthi
Journal: Marketing science
Citation: Narasimhan, Chakravarthi, A Price Discrimination Theory of Coupons, Marketing science , 3(2), 1984, pp. 128-147
Authors:
Hughes, Donald A.
Journal: Marketing science
Citation: A. Hughes, Donald, Commentary: [The Relationship between Distribution and Market Share], Marketing science , 8(2), 1989, pp. 128-129
Authors:
Joshi, Yogesh V.
Reibstein, David J.
John, Zhang, Z.
Journal: Marketing science
Citation: V. Joshi, Yogesh et al., Turf Wars: Product Line Strategies in Competitive Markets, Marketing science , 35(1), 2016, pp. 128-141