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Results: 126-150/284
Authors:
Langrehr, FW
Citation: Fw. Langrehr, Eighty exemplary ethics statements, J PUBL POL, 17(2), 1998, pp. 339-340
Authors:
COX EP
WOGALTER MS
STOKES SL
MURFF EJT
Citation: Ep. Cox et al., DO PRODUCT WARNINGS INCREASE SAFE BEHAVIOR - A METAANALYSIS, Journal of public policy & marketing, 16(2), 1997, pp. 195-204
Authors:
MARTIN MC
Citation: Mc. Martin, CHILDRENS UNDERSTANDING OF THE INTENT OF ADVERTISING - A METAANALYSIS, Journal of public policy & marketing, 16(2), 1997, pp. 205-216
Authors:
AVERY RJ
MATHIOS A
SHANAHAN J
BISOGNI C
Citation: Rj. Avery et al., FOOD AND NUTRITION MESSAGES COMMUNICATED THROUGH PRIME-TIME TELEVISION, Journal of public policy & marketing, 16(2), 1997, pp. 217-227
Authors:
SZYKMAN LR
BLOOM PN
LEVY AS
Citation: Lr. Szykman et al., A PROPOSED MODEL OF THE USE OF PACKAGE CLAIMS AND NUTRITION LABELS, Journal of public policy & marketing, 16(2), 1997, pp. 228-241
Authors:
BURKE SJ
MILBERG SJ
MOE WW
Citation: Sj. Burke et al., DISPLAYING COMMON BUT PREVIOUSLY NEGLECTED HEALTH CLAIMS ON PRODUCT LABELS - UNDERSTANDING COMPETITIVE ADVANTAGES, DECEPTION, AND EDUCATION, Journal of public policy & marketing, 16(2), 1997, pp. 242-255
Authors:
KELLER SB
LANDRY M
OLSON J
VELLIQUETTE AM
BURTON S
ANDREWS JC
Citation: Sb. Keller et al., THE EFFECTS OF NUTRITION PACKAGE CLAIMS, NUTRITION FACTS PANELS, AND MOTIVATION TO PROCESS NUTRITION INFORMATION ON CONSUMER PRODUCT EVALUATIONS, Journal of public policy & marketing, 16(2), 1997, pp. 256-269
Authors:
KOPP SW
SHEFFET MJ
Citation: Sw. Kopp et Mj. Sheffet, THE EFFECT OF DIRECT-TO-CONSUMER ADVERTISING OF PRESCRIPTION DRUGS ONRETAIL GROSS MARGINS - EMPIRICAL-EVIDENCE AND PUBLIC-POLICY IMPLICATIONS, Journal of public policy & marketing, 16(2), 1997, pp. 270-276
Authors:
BURGUNDER LB
Citation: Lb. Burgunder, TRADEMARK PROTECTION OF PRODUCT CHARACTERISTICS - A PREDICTIVE MODEL, Journal of public policy & marketing, 16(2), 1997, pp. 277-288
Authors:
KAUFMANN PJ
VINCENT WS
Citation: Pj. Kaufmann et Ws. Vincent, FRANCHISOR ENVIRONMENTAL LIABILITY FOR PREVIOUSLY CONTAMINATED PROPERTY, Journal of public policy & marketing, 16(2), 1997, pp. 289-297
Authors:
MILNE GR
Citation: Gr. Milne, CONSUMER PARTICIPATION IN MAILING LISTS - A FIELD EXPERIMENT, Journal of public policy & marketing, 16(2), 1997, pp. 298-309
Authors:
SCHLEICHER TJ
Citation: Tj. Schleicher, THE US-SUPREME-COURT USE OF POST-CHICAGO ANTITRUST THEORY IN EASTMAN-KODAK V. IMAGE-TECHNICAL-SERVICES - IMPLICATIONS FOR MARKETING PRACTICE, Journal of public policy & marketing, 16(2), 1997, pp. 310-318
Authors:
RICHARDS JI
Citation: Ji. Richards, LEGAL POTHOLES ON THE INFORMATION SUPERHIGHWAY, Journal of public policy & marketing, 16(2), 1997, pp. 319-326
Authors:
MORGAN FW
SAVIERS AB
Citation: Fw. Morgan et Ab. Saviers, THE PRODUCT LIABILITY RESPONSIBILITIES OF SUCCESSOR CORPORATIONS, Journal of public policy & marketing, 16(2), 1997, pp. 327-335
Authors:
PRESTON IL
Citation: Il. Preston, REGULATORY POSITIONS TOWARD ADVERTISING PUFFERY OF THE UNIFORM-COMMERCIAL-CODE AND THE FEDERAL-TRADE-COMMISSION, Journal of public policy & marketing, 16(2), 1997, pp. 336-344
Authors:
GOLDBERG ME
KOZLOWSKI LT
Citation: Me. Goldberg et Lt. Kozlowski, LOOPHOLES AND LAPSES IN THE 1997 TOBACCO AGREEMENT - SOME DEVILS IN THE MARKETING DETAILS, Journal of public policy & marketing, 16(2), 1997, pp. 345-351
Authors:
CLAUS L
Citation: L. Claus, THE ECONOMIC-ANALYSIS OF MERGERS - COATE,MB, RODRIGUEZ,AE, Journal of public policy & marketing, 16(2), 1997, pp. 352-353
Authors:
COOK DL
Citation: Dl. Cook, THE ECONOMIC-ANALYSIS OF MERGERS - COATE,MB, RODRIGUEZ,AE, Journal of public policy & marketing, 16(2), 1997, pp. 353-356
Authors:
SCHROEDER JE
Citation: Je. Schroeder, AS LONG AS ITS PINK - THE SEXUAL POLITICS OF TASTE - SPARKE,P, Journal of public policy & marketing, 16(2), 1997, pp. 356-360
Authors:
BAMOSSY GJ
BELK RW
COSTA JA
Citation: Gj. Bamossy et al., INTERNATIONAL ISSUES IN LAW AND PUBLIC-POLICY - SPECIAL EDITORS NOTE, Journal of public policy & marketing, 16(1), 1997, pp. 1-1
Authors:
PETTY RD
Citation: Rd. Petty, ADVERTISING LAW IN THE UNITED-STATES AND EUROPEAN-UNION, Journal of public policy & marketing, 16(1), 1997, pp. 2-13
Authors:
MITTELSTAEDT JD
MITTELSTAEDT RA
Citation: Jd. Mittelstaedt et Ra. Mittelstaedt, THE PROTECTION OF INTELLECTUAL PROPERTY - ISSUES OF ORIGINATION AND OWNERSHIP, Journal of public policy & marketing, 16(1), 1997, pp. 14-25
Authors:
LECLAIR DT
FERRELL OC
FERRELL L
Citation: Dt. Leclair et al., FEDERAL SENTENCING GUIDELINES FOR ORGANIZATIONS - LEGAL, ETHICAL, ANDPUBLIC-POLICY ISSUES FOR INTERNATIONAL MARKETING, Journal of public policy & marketing, 16(1), 1997, pp. 26-37
Authors:
WOTRUBA TR
Citation: Tr. Wotruba, INDUSTRY SELF-REGULATION - A REVIEW AND EXTENSION TO A GLOBAL SETTING, Journal of public policy & marketing, 16(1), 1997, pp. 38-54
Authors:
SHULTZ CJ
PECOTICH A
Citation: Cj. Shultz et A. Pecotich, MARKETING AND DEVELOPMENT IN THE TRANSITION ECONOMIES OF SOUTHEAST-ASIA - POLICY EXPLICATION, ASSESSMENT, AND IMPLICATIONS, Journal of public policy & marketing, 16(1), 1997, pp. 55-68