Citation: C. Moorman, MARKET-LEVEL EFFECTS OF INFORMATION - COMPETITIVE RESPONSES AND CONSUMER DYNAMICS, Journal of marketing research, 35(1), 1998, pp. 82-98
Citation: C. Moorman et As. Miner, THE CONVERGENCE OF PLANNING AND EXECUTION - IMPROVISATION IN NEW PRODUCT DEVELOPMENT, Journal of marketing, 62(3), 1998, pp. 1-20
Citation: C. Moorman et As. Miner, THE IMPACT OF ORGANIZATIONAL MEMORY ON NEW PRODUCT PERFORMANCE AND CREATIVITY, Journal of marketing research, 34(1), 1997, pp. 91-106
Citation: C. Moorman, A QUASI-EXPERIMENT TO ASSESS THE CONSUMER AND INFORMATIONAL DETERMINANTS OF NUTRITION INFORMATION-PROCESSING ACTIVITIES - THE CASE OF THE NUTRITION LABELING AND EDUCATION ACT, Journal of public policy & marketing, 15(1), 1996, pp. 28-44
Citation: C. Moorman, ORGANIZATIONAL MARKET-INFORMATION PROCESSES - CULTURAL ANTECEDENTS AND NEW PRODUCT OUTCOMES, Journal of marketing research, 32(3), 1995, pp. 318-335
Authors:
BUCKLEY SA
REEVES B
BURDON M
MOORMAN C
WHEATCROFT S
EDELSTEN C
BENJAMIN L
Citation: Sa. Buckley et al., ACUTE ANGLE-CLOSURE GLAUCOMA - RELATIVE FAILURE OF YAG IRIDOTOMY IN AFFECTED EYES AND FACTORS INFLUENCING OUTCOME, British journal of ophthalmology, 78(7), 1994, pp. 529-533
Citation: C. Moorman et E. Matulich, A MODEL OF CONSUMERS PREVENTIVE HEALTH BEHAVIORS - THE ROLE OF HEALTHMOTIVATION AND HEALTH ABILITY, Journal of consumer research, 20(2), 1993, pp. 208-228