string(237) "select * FROM articoli_opac WHERE fonte <> 'ISI' AND fonte='ACNP' AND fasc_anno_pubbl='1988' AND fasc_issn='07322399' order by level desc, fasc_key desc, NULLIF(regexp_replace(pagina_ini, E'\\D', '', 'g'), '')::int asc offset 0 limit 25" ACNP - Italian Periodicals Catalogue
Results: 1-22    

Articles table of contents

Results : 22
A Model of Brand Choice and Purchase Quantity Price Sensitivities
Authors: Krishnamurthi, Lakshman Raj, S. P.
Journal: Marketing science
Citation: Krishnamurthi, Lakshman et P. Raj, S., A Model of Brand Choice and Purchase Quantity Price Sensitivities, Marketing science , 7(1), 1988, pp. 1-20
Choice Map: Inferring a Product-Market Map from Panel Data
Authors: Elrod, Terry
Journal: Marketing science
Citation: Elrod, Terry, Choice Map: Inferring a Product-Market Map from Panel Data, Marketing science , 7(1), 1988, pp. 21-40
Removing Heterogeneity Bias from Logit Model Estimation
Authors: Jones, J. Morgan Landwehr, Jane T.
Journal: Marketing science
Citation: Jones, J. Morgan et T. Landwehr, Jane, Removing Heterogeneity Bias from Logit Model Estimation, Marketing science , 7(1), 1988, pp. 41-59
The Rotterdam Demand Model and Its Application in Marketing
Authors: Clements, Kenneth W. Selvanathan, E. Antony
Journal: Marketing science
Citation: W. Clements, Kenneth et Selvanathan, E. Antony, The Rotterdam Demand Model and Its Application in Marketing, Marketing science , 7(1), 1988, pp. 60-75
Positioning and Pricing A Product Line
Authors: Dobson, Gregory Kalish, Shlomo
Journal: Marketing science
Citation: Dobson, Gregory et Kalish, Shlomo, Positioning and Pricing A Product Line, Marketing science , 7(2), 1988, pp. 107-125
An Integer Programming Approach to the Optimal Product Line Selection Problem
Authors: McBride, Richard D. Zufryden, Fred S.
Journal: Marketing science
Citation: D. Mcbride, Richard et S. Zufryden, Fred, An Integer Programming Approach to the Optimal Product Line Selection Problem, Marketing science , 7(2), 1988, pp. 126-140
Product and Price Competition in a Duopoly
Authors: Moorthy, K. Sridhar
Journal: Marketing science
Citation: Moorthy, K. Sridhar, Product and Price Competition in a Duopoly, Marketing science , 7(2), 1988, pp. 141-168
Optimal Price and Advertising Policy for a Convenience Goods Retailer
Authors: Feichtinger, Gustav Luhmer, Alfred Sorger, Gerhard
Journal: Marketing science
Citation: Feichtinger, Gustav et al., Optimal Price and Advertising Policy for a Convenience Goods Retailer, Marketing science , 7(2), 1988, pp. 187-201
SH.A.R.P.: Shelf Allocation for Retailers' Profit
Authors: Bultez, Alain Naert, Philippe
Journal: Marketing science
Citation: Bultez, Alain et Naert, Philippe, SH.A.R.P.: Shelf Allocation for Retailers' Profit, Marketing science , 7(3), 1988, pp. 211-231
A Flexible Class of Discrete Choice Models
Authors: Dalal, S. R. Klein, R. W.
Journal: Marketing science
Citation: R. Dalal, S. et W. Klein, R., A Flexible Class of Discrete Choice Models, Marketing science , 7(3), 1988, pp. 232-251
Recovering Measures of Advertising Carryover from Aggregate Data: The Role of the Firm's Decision Behavior
Authors: Russell, Gary J.
Journal: Marketing science
Citation: J. Russell, Gary, Recovering Measures of Advertising Carryover from Aggregate Data: The Role of the Firm's Decision Behavior, Marketing science , 7(3), 1988, pp. 252-270
Conjoint Analysis Reliability: Empirical Findings
Authors: Reibstein, David Bateson, John E. G. Boulding, William
Journal: Marketing science
Citation: Reibstein, David et al., Conjoint Analysis Reliability: Empirical Findings, Marketing science , 7(3), 1988, pp. 271-286
A Model for Customer Complaint Management
Authors: Fornell, Claes Wernerfelt, Birger
Journal: Marketing science
Citation: Fornell, Claes et Wernerfelt, Birger, A Model for Customer Complaint Management, Marketing science , 7(3), 1988, pp. 287-298
Optimal Pricing Strategies for New Products in Dynamic Oligopolies
Authors: Dockner, Engelbert Jorgensen, Steffen
Journal: Marketing science
Citation: Dockner, Engelbert et Jorgensen, Steffen, Optimal Pricing Strategies for New Products in Dynamic Oligopolies, Marketing science , 7(4), 1988, pp. 315-334
Strategic Decentralization in Channels
Authors:
Journal: Marketing science
Citation: , Strategic Decentralization in Channels, Marketing science , 7(4), 1988, pp. 335-355
Dynamic Advertising Strategies of Competing Durable Good Producers
Authors: Horsky, Dan Mate, Karl
Journal: Marketing science
Citation: Horsky, Dan et Mate, Karl, Dynamic Advertising Strategies of Competing Durable Good Producers, Marketing science , 7(4), 1988, pp. 356-367
Marketing Mix Reactions to Entry
Authors: Robinson, William T.
Journal: Marketing science
Citation: T. Robinson, William, Marketing Mix Reactions to Entry, Marketing science , 7(4), 1988, pp. 368-385
Commentary on "Marketing Mix Reactions to Entry"
Authors: Frey, John B.
Journal: Marketing science
Citation: B. Frey, John, Commentary on "Marketing Mix Reactions to Entry", Marketing science , 7(4), 1988, pp. 386-387
Commentary on "Marketing Mix Reactions to Entry"
Authors: Gaskin, Steven P.
Journal: Marketing science
Citation: P. Gaskin, Steven, Commentary on "Marketing Mix Reactions to Entry", Marketing science , 7(4), 1988, pp. 388-389
Commentary on "Marketing Mix Reactions to Entry"
Authors:
Journal: Marketing science
Citation: , Commentary on "Marketing Mix Reactions to Entry", Marketing science , 7(4), 1988, pp. 390-390
Reply: [Marketing Mix Reactions to Entry]
Authors:
Journal: Marketing science
Citation: , Reply: [Marketing Mix Reactions to Entry], Marketing science , 7(4), 1988, pp. 391-392
Modeling Asymmetric Competition
Authors: Carpenter, Gregory S. Cooper, Lee G. Hanssens, Dominique M. Midgley, David F.
Journal: Marketing science
Citation: S. Carpenter, Gregory et al., Modeling Asymmetric Competition, Marketing science , 7(4), 1988, pp. 393-412
Results: 1-22