Results : 26-50/1166
Authors:
Shugan, Steven M.
Journal: Marketing science
Citation: M. Shugan, Steven, Editorial: Comments on Competitive Responsiveness, Marketing science , 24(1), 2005, pp. 3-7
Authors:
Danaher, Peter J.
Smith, Michael S.
Journal: Marketing science
Citation: J. Danaher, Peter et S. Smith, Michael, Modeling Multivariate Distributions Using Copulas: Applications in Marketing, Marketing science , 30(1), 2011, pp. 4-21
Authors:
Bradlow, Eric T.
Journal: Marketing science
Citation: T. Bradlow, Eric, Editorial: Enticing and Publishing the Home Run Paper, Marketing science , 27(1), 2008, pp. 4-6
Authors:
Danaher, Peter J.
Smith, Michael S.
Journal: Marketing science
Citation: J. Danaher, Peter et S. Smith, Michael, Modeling Multivariate Distributions Using Copulas: Applications in Marketing, Marketing science , 29(6), 2010, pp. 4-21
Authors:
Albuquerque, Paulo
Bronnenberg, Bart J.
Journal: Marketing science
Citation: Albuquerque, Paulo et J. Bronnenberg, Bart, Measuring the Impact of Negative Demand Shocks on Car Dealer Networks, Marketing science , 31(1), 2012, pp. 4-23
Authors:
Anderson, Eric T.
Simester, Duncan I.
Journal: Marketing science
Citation: T. Anderson, Eric et I. Simester, Duncan, Long-Run Effects of Promotion Depth on New versus Established Customers: Three Field Studies, Marketing science , 23(1), 2003, pp. 4-20
Authors:
Bradlow, Eric T.
Journal: Marketing science
Citation: T. Bradlow, Eric, Editorial: Enticing and Publishing the Home Run Paper, Marketing science , 27(1), 2006, pp. 4-6
Authors:
Chintagunta, Pradeep
Hanssens, Dominique
Hauser, John R.
Raju, Jagmohan Singh
Srinivasan, Kannan
Staelin, Richard
Journal: Marketing science
Citation: Chintagunta, Pradeep et al., Editorial: "Marketing Science": A Strategic Review, Marketing science , 32(1), 2013, pp. 4-7
Authors:
Steenkamp, Jan-Benedict E. M.
Geyskens, Inge
Journal: Marketing science
Citation: M. Steenkamp, Jan-benedict E. et Geyskens, Inge, Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning, Marketing science , 33(1), 2014, pp. 6-26
Authors:
Shugan, Steven M.
Bradlow, Eric T.
Journal: Marketing science
Citation: M. Shugan, Steven et T. Bradlow, Eric, Editorial: Database Submissions, Marketing science , 27(1), 2006, pp. 7-8
Authors:
Shugan, Steven M.
Bradlow, Eric T.
Journal: Marketing science
Citation: M. Shugan, Steven et T. Bradlow, Eric, Editorial: Database Submissions, Marketing science , 27(1), 2008, pp. 7-8
Authors:
Kopalle, Praveen K.
Lehmann, Donal R.
Journal: Marketing science
Citation: K. Kopalle, Praveen et R. Lehmann, Donal, Setting Quality Expectations When Entering a Market: What Should the Promise Be?, Marketing science , 25(1), 2006, pp. 8-24
Authors:
Reibstein, David J.
Wittink, Dick R.
Journal: Marketing science
Citation: J. Reibstein, David et R. Wittink, Dick, Editorial: Competitive Responsiveness, Marketing science , 24(1), 2005, pp. 8-11
Authors:
Mela, Carl F.
Roos, Jason
Deng, Yiting
Journal: Marketing science
Citation: F. Mela, Carl et al., Invited Paper: A Keyword History of Marketing Science, Marketing science , 32(1), 2013, pp. 8-18
Authors:
Shugan, Steven M.
Journal: Marketing science
Citation: M. Shugan, Steven, Editorial: Introduction to the Special Classics Issue, Marketing science , 27(1), 2006, pp. 9-11
Authors:
Shugan, Steven M.
Journal: Marketing science
Citation: M. Shugan, Steven, Editorial: Introduction to the Special Classics Issue, Marketing science , 27(1), 2008, pp. 9-11
Authors:
Khan, Romana
Misra, Kanishka
Singh, Vishal
Journal: Marketing science
Citation: Khan, Romana et al., Will a Fat Tax Work?, Marketing science , 35(1), 2016, pp. 10-26
Authors:
Thaler, Richard H.
Journal: Marketing science
Citation: H. Thaler, Richard, Mental Accounting and Consumer Choice: Anatomy of a Failure, Marketing science , 27(1), 2006, pp. 12-14
Authors:
Ailawadi, Kusum L.
Kopalle, Praveen K.
Neslin, Scott A.
Journal: Marketing science
Citation: L. Ailawadi, Kusum et al., Predicting Competitive Response to a Major Policy Change: Combining Game-Theoretic and Empirical Analyses, Marketing science , 24(1), 2005, pp. 12-24
Authors:
Thaler, Richard H.
Journal: Marketing science
Citation: H. Thaler, Richard, Mental Accounting and Consumer Choice: Anatomy of a Failure, Marketing science , 27(1), 2008, pp. 12-14
Modeling Variation in Brand Preference: The Roles of Objective Environment and Motivating Conditions
Authors:
Yang, Sha
Allenby, Greg M.
Fennell, Geraldine
Journal: Marketing science
Citation: Yang, Sha et al., Modeling Variation in Brand Preference: The Roles of Objective Environment and Motivating Conditions, Marketing science , 21(1), 2002, pp. 14-31
Authors:
Thaler, Richard H.
Journal: Marketing science
Citation: H. Thaler, Richard, Mental Accounting and Consumer Choice, Marketing science , 27(1), 2006, pp. 15-25
Authors:
Thaler, Richard H.
Journal: Marketing science
Citation: H. Thaler, Richard, Mental Accounting and Consumer Choice, Marketing science , 27(1), 2008, pp. 15-25
Authors:
Drèze, Xavier
Bell, David R.
Journal: Marketing science
Citation: Drèze, Xavier et R. Bell, David, Creating Win-Win Trade Promotions: Theory and Empirical Analysis of Scan-Back Trade Deals, Marketing science , 22(1), 2003, pp. 16-39
Authors:
Glazer, Rashi
Steckel, Joel H.
Winer, Russell S.
Journal: Marketing science
Citation: Glazer, Rashi et al., The Formation of Key Marketing Variable Expectations and Their Impact on Firm Performance: Some Experimental Evidence, Marketing science , 8(1), 1989, pp. 18-34