Results : 601-625/1166
Authors:
Moore, William L.
Lehmann, Donald R.
Journal: Marketing science
Citation: L. Moore, William et R. Lehmann, Donald, Effects of Usage and Name on Perceptions of New Products, Marketing science , 1(4), 1982, pp. 351-370
Authors:
Vincent P. Carroll,
Rao, Ambar G.
Lee, Hau L.
Shapiro, Arthur
Bayus, Barry L.
Journal: Marketing science
Citation: Vincent P. Carroll, et al., The Navy Enlistment Marketing Experiment, Marketing science , 4(4), 1985, pp. 352-374
Authors:
Dalal, S. R.
Lee, J. C.
Sabavala, D. J.
Journal: Marketing science
Citation: R. Dalal, S. et al., Prediction of Individual Buying Behavior: A Poisson-Bernoulli Model with Arbitrary Heterogeneity, Marketing science , 3(4), 1984, pp. 352-367
Authors:
Selove, Matthew
Journal: Marketing science
Citation: Selove, Matthew, A Dynamic Model of Competitive Entry Response, Marketing science , 33(3), 2014, pp. 353-363
Authors:
Ofek, Elie
Sarvary, Miklos
Journal: Marketing science
Citation: Ofek, Elie et Sarvary, Miklos, R&D, Marketing, and the Success of Next-Generation Products, Marketing science , 22(3), 2003, pp. 355-370
Authors:
Lambrecht, Anja
Seim, Katja
Tucker, Catherine
Journal: Marketing science
Citation: Lambrecht, Anja et al., Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage, Marketing science , 30(2), 2011, pp. 355-367
Authors:
Wilbur, Kenneth C.
Journal: Marketing science
Citation: C. Wilbur, Kenneth, A Two-Sided, Empirical Model of Television Advertising and Viewing Markets, Marketing science , 27(3), 2006, pp. 356-378
Authors:
Horsky, Dan
Mate, Karl
Journal: Marketing science
Citation: Horsky, Dan et Mate, Karl, Dynamic Advertising Strategies of Competing Durable Good Producers, Marketing science , 7(4), 1988, pp. 356-367
Authors:
Albuquerque, Paulo
Bronnenberg, Bart J.
Journal: Marketing science
Citation: Albuquerque, Paulo et J. Bronnenberg, Bart, Estimating Demand Heterogeneity Using Aggregated Data: An Application to the Frozen Pizza Category, Marketing science , 28(2), 2009, pp. 356-372
Authors:
Wilbur, Kenneth C.
Journal: Marketing science
Citation: C. Wilbur, Kenneth, A Two-Sided, Empirical Model of Television Advertising and Viewing Markets, Marketing science , 27(3), 2008, pp. 356-378
Authors:
Morrison, Donald G.
Journal: Marketing science
Citation: G. Morrison, Donald, Founding Marketing Science, Marketing science , 20(4), 2001, pp. 357-359
Authors:
Hess, James D.
Gerstner, Eitan
Journal: Marketing science
Citation: D. Hess, James et Gerstner, Eitan, Loss Leader Pricing and Rain Check Policy, Marketing science , 6(4), 1987, pp. 358-374
Authors:
Sasieni, Maurice W.
Journal: Marketing science
Citation: W. Sasieni, Maurice, Optimal Advertising Strategies, Marketing science , 8(4), 1989, pp. 358-370
Authors:
Tellis, Gerard J.
Chandy, Rajesh K.
MacInnis, Deborah
Thaivanich, Pattana
Journal: Marketing science
Citation: J. Tellis, Gerard et al., Modeling the Microeffects of Television Advertising: Which Ad Works, When, Where, for How Long, and Why?, Marketing science , 24(3), 2005, pp. 359-366
Authors:
Kanetkar, Vinay
Weinberg, Charles B.
Weiss, Doyle L.
Journal: Marketing science
Citation: Kanetkar, Vinay et al., Price Sensitivity and Television Advertising Exposures: Some Empirical Findings, Marketing science , 11(4), 1992, pp. 359-371
Authors:
Bass, Franck M.
Journal: Marketing science
Citation: M. Bass, Franck, Some History of the TIMS/INFORMS College on Marketing as Related to the Development of Marketing Science, Marketing science , 20(4), 2001, pp. 360-363
Authors:
Singh, Shubhranshu
Journal: Marketing science
Citation: Singh, Shubhranshu, Competition in Corruptible Markets, Marketing science , 36(3), 2017, pp. 361-381
Authors:
Neslin, Scott A.
Shoemaker, Robert W.
Journal: Marketing science
Citation: A. Neslin, Scott et W. Shoemaker, Robert, A Model for Evaluating the Profitability of Coupon Promotions, Marketing science , 2(4), 1983, pp. 361-388
Authors:
Liu, Xiao
Vir Singh, Param
Srinivasan, Kannan
Journal: Marketing science
Citation: Liu, Xiao et al., A Structured Analysis of Unstructured Big Data by Leveraging Cloud Computing, Marketing science , 35(3), 2016, pp. 363-388
Authors:
Pauwels, Koen
Srinivasan, Shuba
Journal: Marketing science
Citation: Pauwels, Koen et Srinivasan, Shuba, Who Benefits from Store Brand Entry?, Marketing science , 23(3), 2004, pp. 364-390
Authors:
Lee, Sanghak
Allenby, Greg M.
Journal: Marketing science
Citation: Lee, Sanghak et M. Allenby, Greg, Modeling Indivisible Demand, Marketing science , 33(3), 2014, pp. 364-381
Authors:
Little, John D.C.
Journal: Marketing science
Citation: Little, John D.c, The History of the Marketing College Is a Work in Progress, Marketing science , 20(4), 2001, pp. 364-372
Authors:
Hartmann, Wesley R.
Nair, Harikesh S.
Journal: Marketing science
Citation: R. Hartmann, Wesley et S. Nair, Harikesh, Retail Competition and the Dynamics of Demand for Tied Goods, Marketing science , 29(2), 2010, pp. 366-386
Authors:
Horsky, Sharon
Journal: Marketing science
Citation: Horsky, Sharon, The Changing Architecture of Advertising Agencies, Marketing science , 25(4), 2006, pp. 367-383
Authors:
Manchanda, Puneet
Packard, Grant
Pattabhiramaiah, Adithya
Journal: Marketing science
Citation: Manchanda, Puneet et al., Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community, Marketing science , 34(3), 2015, pp. 367-387