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Results: 1-21 |
Results: 21
DEFENDING YOUR BRAND AGAINST IMITATION - CONSUMER-BEHAVIOR MARKETING STRATEGIES, AND LEGAL ISSUES - ZAICHKOWSKY,JL
Authors: CONCHAR MP ZINKHAN GM
Citation: Mp. Conchar et Gm. Zinkhan, DEFENDING YOUR BRAND AGAINST IMITATION - CONSUMER-BEHAVIOR MARKETING STRATEGIES, AND LEGAL ISSUES - ZAICHKOWSKY,JL, International journal of research in marketing, 14(4), 1997, pp. 397-398
MEASURING THE EFFECTIVENESS OF IMAGE AND LINKAGE ADVERTISING - THE NITTY-GRITTY OF MAXI MARKETING - WOODSIDE,AG
Authors: ZINKHAN GM
Citation: Gm. Zinkhan, MEASURING THE EFFECTIVENESS OF IMAGE AND LINKAGE ADVERTISING - THE NITTY-GRITTY OF MAXI MARKETING - WOODSIDE,AG, Journal of marketing research, 34(4), 1997, pp. 540-541
DEFENDING YOUR BRAND AGAINST IMITATION - CONSUMER-BEHAVIOR, MARKETINGSTRATEGIES, AND LEGAL ISSUES - ZAICHKOWSKY,JL
Authors: ZINKHAN GM
Citation: Gm. Zinkhan, DEFENDING YOUR BRAND AGAINST IMITATION - CONSUMER-BEHAVIOR, MARKETINGSTRATEGIES, AND LEGAL ISSUES - ZAICHKOWSKY,JL, Journal of marketing, 61(4), 1997, pp. 99-100
ADVERTISING TRENDS - INNOVATION AND THE PROCESS OF CREATIVE DESTRUCTION
Authors: ZINKHAN GM WATSON RT
Citation: Gm. Zinkhan et Rt. Watson, ADVERTISING TRENDS - INNOVATION AND THE PROCESS OF CREATIVE DESTRUCTION, Journal of business research, 37(3), 1996, pp. 163-171
SELF-CONCEPT AND ADVERTISING EFFECTIVENESS - THE INFLUENCE OF CONGRUENCY, CONSPICUOUSNESS, AND RESPONSE-MODE
Authors: HONG JW ZINKHAN GM
Citation: Jw. Hong et Gm. Zinkhan, SELF-CONCEPT AND ADVERTISING EFFECTIVENESS - THE INFLUENCE OF CONGRUENCY, CONSPICUOUSNESS, AND RESPONSE-MODE, Psychology & marketing, 12(1), 1995, pp. 53-77
GREEN ADVERTISING AND THE RELUCTANT CONSUMER
Authors: ZINKHAN GM CARLSON L
Citation: Gm. Zinkhan et L. Carlson, GREEN ADVERTISING AND THE RELUCTANT CONSUMER, Journal of advertising, 24(2), 1995, pp. 1-6
POSSIBILITIES FOR COLOR BEYOND ADVERTISING
Authors: ZINKHAN GM
Citation: Gm. Zinkhan, POSSIBILITIES FOR COLOR BEYOND ADVERTISING, Journal of advertising, 24(1), 1995, pp. 3-3
NARRATIVE ANALYSIS - RIESSMAN,C
Authors: ZINKHAN GM DELORME DE
Citation: Gm. Zinkhan et De. Delorme, NARRATIVE ANALYSIS - RIESSMAN,C, Journal of marketing, 59(3), 1995, pp. 99-101
THE ROLE OF BOOKS AND BOOK REVIEWS IN THE KNOWLEDGE DISSEMINATION PROCESS
Authors: ZINKHAN GM CLARK T
Citation: Gm. Zinkhan et T. Clark, THE ROLE OF BOOKS AND BOOK REVIEWS IN THE KNOWLEDGE DISSEMINATION PROCESS, Journal of marketing, 59(1), 1995, pp. 106-108
POETRY IN ADVERTISING
Authors: ZINKHAN GM
Citation: Gm. Zinkhan, POETRY IN ADVERTISING, Journal of advertising, 23(4), 1994, pp. 3-7
ADVERTISING ETHICS - EMERGING METHODS AND TRENDS
Authors: ZINKHAN GM
Citation: Gm. Zinkhan, ADVERTISING ETHICS - EMERGING METHODS AND TRENDS, Journal of advertising, 23(3), 1994, pp. 1-4
THE USE OF PARODY IN ADVERTISING
Authors: ZINKHAN GM JOHNSON M
Citation: Gm. Zinkhan et M. Johnson, THE USE OF PARODY IN ADVERTISING, Journal of advertising, 23(3), 1994, pp. 180000003-180000008
ADVERTISING, MATERIALISM, AND QUALITY-OF-LIFE
Authors: ZINKHAN GM
Citation: Gm. Zinkhan, ADVERTISING, MATERIALISM, AND QUALITY-OF-LIFE, Journal of advertising, 23(2), 1994, pp. 1-4
ON POSITIONING THE JOURNAL OF ADVERTISING
Authors: ZINKHAN GM
Citation: Gm. Zinkhan, ON POSITIONING THE JOURNAL OF ADVERTISING, Journal of advertising, 23(1), 1994, pp. 3-7
INTERNATIONAL ADVERTISING - A RESEARCH AGENDA
Authors: ZINKHAN GM
Citation: Gm. Zinkhan, INTERNATIONAL ADVERTISING - A RESEARCH AGENDA, Journal of advertising, 23(1), 1994, pp. 11-15
CASE-STUDY METHODS - HAMEL,J, DUFOUR,S, FORTIN,D
Authors: ZINKHAN GM ZINKHAN FC
Citation: Gm. Zinkhan et Fc. Zinkhan, CASE-STUDY METHODS - HAMEL,J, DUFOUR,S, FORTIN,D, Journal of marketing research, 31(2), 1994, pp. 312-314
EVENT HISTORY ANALYSIS - YAMAGUCHI,K
Authors: ZINKHAN GM ZINKHAN FC
Citation: Gm. Zinkhan et Fc. Zinkhan, EVENT HISTORY ANALYSIS - YAMAGUCHI,K, Journal of marketing research, 31(2), 1994, pp. 312-314
CONSUMER TIPPING - A CROSS-COUNTRY STUDY
Authors: LYNN M ZINKHAN GM HARRIS J
Citation: M. Lynn et al., CONSUMER TIPPING - A CROSS-COUNTRY STUDY, Journal of consumer research, 20(3), 1993, pp. 478-488
ADVERTISING, DESIGN, AND CORPORATE IDENTITY
Authors: ZINKHAN GM
Citation: Gm. Zinkhan, ADVERTISING, DESIGN, AND CORPORATE IDENTITY, Journal of advertising, 22(4), 1993, pp. 180000007-180000009
STATISTICAL-INFERENCE IN ADVERTISING RESEARCH
Authors: ZINKHAN GM
Citation: Gm. Zinkhan, STATISTICAL-INFERENCE IN ADVERTISING RESEARCH, Journal of advertising, 22(3), 1993, pp. 1-2
CREATIVITY IN ADVERTISING
Authors: ZINKHAN GM
Citation: Gm. Zinkhan, CREATIVITY IN ADVERTISING, Journal of advertising, 22(2), 1993, pp. 1-3
Risultati: 1-21 |