ITA
ENG

Results: 1-25

Articles table of contents

Results : 25

Optimal Entry Timing for a Product Line Extension

Authors: Wilson, Lynn O. Norton, John A.

Journal: Marketing science

Citation: O. Wilson, Lynn et A. Norton, John, Optimal Entry Timing for a Product Line Extension, Marketing science , 8(1), 1989, pp. 1-17

The Formation of Key Marketing Variable Expectations and Their Impact on Firm Performance: Some Experimental Evidence

Authors: Glazer, Rashi Steckel, Joel H. Winer, Russell S.

Journal: Marketing science

Citation: Glazer, Rashi et al., The Formation of Key Marketing Variable Expectations and Their Impact on Firm Performance: Some Experimental Evidence, Marketing science , 8(1), 1989, pp. 18-34

Durable Goods and Product Obsolescence

Authors: Levinthal, Daniel A. Purohit, Devavrat

Journal: Marketing science

Citation: A. Levinthal, Daniel et Purohit, Devavrat, Durable Goods and Product Obsolescence, Marketing science , 8(1), 1989, pp. 35-56

Advertising Experiments at the Campbell Soup Company

Authors: Eastlack Jr., Joseph O. Rao, Ambar G.

Journal: Marketing science

Citation: O. Eastlack Jr., Joseph et G. Rao, Ambar, Advertising Experiments at the Campbell Soup Company, Marketing science , 8(1), 1989, pp. 57-71

Commentary on "Conducting Advertising Experiments in the Real World: The Campbell Soup Company Experience"

Authors: Dodson, Joe

Journal: Marketing science

Citation: Dodson, Joe, Commentary on "Conducting Advertising Experiments in the Real World: The Campbell Soup Company Experience", Marketing science , 8(1), 1989, pp. 72-73

Commentary on "Advertising Experiments at the Campbell Soup Company"

Authors: McNiven, Malcolm A.

Journal: Marketing science

Citation: A. Mcniven, Malcolm, Commentary on "Advertising Experiments at the Campbell Soup Company", Marketing science , 8(1), 1989, pp. 74-75

Reply: [Advertising Experiments at the Campbell Soup Company]

Authors:

Journal: Marketing science

Citation: , Reply: [Advertising Experiments at the Campbell Soup Company], Marketing science , 8(1), 1989, pp. 76-77

Commentary on "A Brand Switching Model with Implications for Marketing Strategies"

Authors: Jerome D. Greene

Journal: Marketing science

Citation: Jerome D. Greene, Commentary on "A Brand Switching Model with Implications for Marketing Strategies", Marketing science , 8(1), 1989, pp. 104-105

Reply: [Relaxing the Loyalty Condition in the Colombo/Morrison Model]

Authors: Colombo, Richard A. Morrison, Donald G.

Journal: Marketing science

Citation: A. Colombo, Richard et G. Morrison, Donald, Reply: [Relaxing the Loyalty Condition in the Colombo/Morrison Model], Marketing science , 8(1), 1989, pp. 106-106

The Relationship between Distribution and Market Share

Authors: Farris, Paul Olver, James de Kluyver, Cornelis

Journal: Marketing science

Citation: Farris, Paul et al., The Relationship between Distribution and Market Share, Marketing science , 8(2), 1989, pp. 107-128

Commentary: [The Relationship between Distribution and Market Share]

Authors: Hughes, Donald A.

Journal: Marketing science

Citation: A. Hughes, Donald, Commentary: [The Relationship between Distribution and Market Share], Marketing science , 8(2), 1989, pp. 128-129

Commentary: Deciphering Distribution Effects

Authors: Michael W. Kruger, Dennerlein, John Power, Anthony

Journal: Marketing science

Citation: Michael W. Kruger, et al., Commentary: Deciphering Distribution Effects, Marketing science , 8(2), 1989, pp. 129-130

Reply: [The Relationship between Distribution and Market Share]

Authors:

Journal: Marketing science

Citation: , Reply: [The Relationship between Distribution and Market Share], Marketing science , 8(2), 1989, pp. 131-132

Elimination-By-Cutoffs

Authors: Manrai, Ajay K. Sinha, Prabhakant

Journal: Marketing science

Citation: K. Manrai, Ajay et Sinha, Prabhakant, Elimination-By-Cutoffs, Marketing science , 8(2), 1989, pp. 133-152

The Relationship between Market Characteristics and Promotional Price Elasticities

Authors: Bolton, Ruth N.

Journal: Marketing science

Citation: N. Bolton, Ruth, The Relationship between Market Characteristics and Promotional Price Elasticities, Marketing science , 8(2), 1989, pp. 153-169

The Metric Quality of Ordered Categorical Data

Authors: Srinivasan, V. Basu, Amiya K.

Journal: Marketing science

Citation: V. Srinivasan, et K. Basu, Amiya, The Metric Quality of Ordered Categorical Data, Marketing science , 8(3), 1989, pp. 205-230

Modeling Multinational Diffusion Patterns: An Efficient Methodology

Authors: Gatignon, Hubert Eliashberg, Jehoshua Robertson, Thomas S.

Journal: Marketing science

Citation: Gatignon, Hubert et al., Modeling Multinational Diffusion Patterns: An Efficient Methodology, Marketing science , 8(3), 1989, pp. 231-247

Reservations: Customer Insurance in the Marketing of Capacity

Authors: Png, I. P. L.

Journal: Marketing science

Citation: L. Png, I. P., Reservations: Customer Insurance in the Marketing of Capacity, Marketing science , 8(3), 1989, pp. 248-264

A Unified Approach to Identifying, Estimating and Testing Demand Structures with Aggregate Scanner Data

Authors: Allenby, Greg M.

Journal: Marketing science

Citation: M. Allenby, Greg, A Unified Approach to Identifying, Estimating and Testing Demand Structures with Aggregate Scanner Data, Marketing science , 8(3), 1989, pp. 265-280

Taste Tests: Changing the Rules to Improve the Game

Authors: Givon, Moshe

Journal: Marketing science

Citation: Givon, Moshe, Taste Tests: Changing the Rules to Improve the Game, Marketing science , 8(3), 1989, pp. 281-290

Price-Induced Patterns of Competition

Authors: Blattberg, Robert C. Wisniewski, Kenneth J.

Journal: Marketing science

Citation: C. Blattberg, Robert et J. Wisniewski, Kenneth, Price-Induced Patterns of Competition, Marketing science , 8(4), 1989, pp. 291-309

Determinants of Continuity in Conventional Industrial Channel Dyads

Authors: Anderson, Erin Weitz, Barton

Journal: Marketing science

Citation: Anderson, Erin et Weitz, Barton, Determinants of Continuity in Conventional Industrial Channel Dyads, Marketing science , 8(4), 1989, pp. 310-323

Salesforce Compensation: Theory and Managerial Implications

Authors: Coughlan, Anne T. Sen, Subrata K.

Journal: Marketing science

Citation: T. Coughlan, Anne et K. Sen, Subrata, Salesforce Compensation: Theory and Managerial Implications, Marketing science , 8(4), 1989, pp. 324-342

Incorporating Consumer Price Expectations in Diffusion Models

Authors: Narasimhan, Chakravarthi

Journal: Marketing science

Citation: Narasimhan, Chakravarthi, Incorporating Consumer Price Expectations in Diffusion Models, Marketing science , 8(4), 1989, pp. 343-357

Optimal Advertising Strategies

Authors: Sasieni, Maurice W.

Journal: Marketing science

Citation: W. Sasieni, Maurice, Optimal Advertising Strategies, Marketing science , 8(4), 1989, pp. 358-370

Results: 1-25