Results : 276-300/1166
Authors:
Hauser, John R.
Wisniewski, Kenneth J.
Journal: Marketing science
Citation: R. Hauser, John et J. Wisniewski, Kenneth, Application, Predictive Test, and Strategy Implications for a Dynamic Model of Consumer Response, Marketing science , 1(2), 1982, pp. 143-179
Authors:
Liu, Qiang
Steenburgh, Thomas J.
Gupta, Sachin
Journal: Marketing science
Citation: Liu, Qiang et al., The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments, Marketing science , 34(1), 2015, pp. 144-159
Authors:
Chatterjee, Sangit
Jamieson, Linda
Wiseman, Frederick
Journal: Marketing science
Citation: Chatterjee, Sangit et al., JOURNAL ARTICLE Identifying Most Influential Observations in Factor Analysis, Marketing science , 10(2), 1991, pp. 145-160
Authors:
Betancourt, Roger
Gautschi, David
Journal: Marketing science
Citation: Betancourt, Roger et Gautschi, David, Demand Complementarities, Household Production, and Retail Assortments, Marketing science , 9(2), 1990, pp. 146-161
Authors:
Biyalogorsky, Eyal
Gerstner, Eitan
Journal: Marketing science
Citation: Biyalogorsky, Eyal et Gerstner, Eitan, Contingent Pricing to Reduce Price Risks, Marketing science , 23(1), 2004, pp. 146-155
Authors:
Kruger, Michael W.
Journal: Marketing science
Citation: W. Kruger, Michael, Commentary: Steps toward Mastering Trade Promotions, Marketing science , 6(2), 1987, pp. 147-149
Authors:
Maxham III, James G.
Netemeyer, Richard G.
Lichtenstein, Donald R.
Journal: Marketing science
Citation: G. Maxham Iii, James et al., The Retail Value Chain: Linking Employee Perceptions to Employee Performance, Customer Evaluations, and Store Performance, Marketing science , 27(2), 2008, pp. 147-167
Authors:
Maxham III, James G.
Netemeyer, Richard G.
Lichtenstein, Donald R.
Journal: Marketing science
Citation: G. Maxham Iii, James et al., The Retail Value Chain: Linking Employee Perceptions to Employee Performance, Customer Evaluations, and Store Performance, Marketing science , 27(2), 2006, pp. 147-167
Authors:
Neslin, Scott A.
Henderson, Caroline
Quelch, John
Journal: Marketing science
Citation: A. Neslin, Scott et al., Consumer Promotions and the Acceleration of Product Purchases, Marketing science , 4(2), 1985, pp. 147-165
Authors:
Luo, Xueming
Journal: Marketing science
Citation: Luo, Xueming, Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices, Marketing science , 28(1), 2009, pp. 148-165
Authors:
Thompson, Gerald L.
Teng, Jinn-Tsair
Journal: Marketing science
Citation: L. Thompson, Gerald et Teng, Jinn-tsair, Optimal Pricing and Advertising Policies for New Product Oligopoly Models, Marketing science , 3(2), 1984, pp. 148-168
Authors:
Xiang, Yi
Soberman, David A.
Journal: Marketing science
Citation: Xiang, Yi et A. Soberman, David, Preview Provision Under Competition, Marketing science , 30(1), 2011, pp. 149-169
Authors:
Struse III, Rudolph W.
Journal: Marketing science
Citation: W. Struse Iii, Rudolph, Commentary: Approaches to Promotion Evaluation: A Practitioner's ViewPoint, Marketing science , 6(2), 1987, pp. 150-151
Authors:
Roberts, John H.
Nelson, Charles J.
Morrison, Pamela D.
Journal: Marketing science
Citation: H. Roberts, John et al., A Prelaunch Diffusion Model for Evaluating Market Defense Strategies, Marketing science , 24(1), 2005, pp. 150-164
Authors:
Shugan, Steven M.
Journal: Marketing science
Citation: M. Shugan, Steven, Editorial: Compartmentalized Reviews and Other Initiatives: Should Marketing Scientists Review Manuscripts in Consumer Behavior?, Marketing science , 22(2), 2003, pp. 151-160
Authors:
Abraham, Magid
Lodish, Leonard
Journal: Marketing science
Citation: Abraham, Magid et Lodish, Leonard, Reply: ["Steps toward Mastering Trade Promotions" and "Approaches to Promotion Evaluation: a Practitioner's Viewpoint"], Marketing science , 6(2), 1987, pp. 152-153
Authors:
Bolton, Ruth N.
Journal: Marketing science
Citation: N. Bolton, Ruth, The Relationship between Market Characteristics and Promotional Price Elasticities, Marketing science , 8(2), 1989, pp. 153-169
Authors:
Zhao, Yi
Yang, Sha
Narayan, Vishal
Zhao, Ying
Journal: Marketing science
Citation: Zhao, Yi et al., Modeling Consumer Learning from Online Product Reviews, Marketing science , 32(1), 2013, pp. 153-169
Authors:
Blattberg, Robert C.
Journal: Marketing science
Citation: C. Blattberg, Robert, Reply: [Modelling the Effectiveness and Profitability of Trade Promotions], Marketing science , 6(2), 1987, pp. 154-155
Authors:
Purohit, Devavrat
Journal: Marketing science
Citation: Purohit, Devavrat, Exploring the Relationship between the Markets for New and Used Durable Goods: The Case of Automobiles, Marketing science , 11(2), 1992, pp. 154-167
Authors:
Mayzlin, Dina
Journal: Marketing science
Citation: Mayzlin, Dina, Promotional Chat on the Internet, Marketing science , 25(2), 2006, pp. 155-163
Authors:
Rangan, V. Kasturi
Journal: Marketing science
Citation: Rangan, V. Kasturi, The Channel Design Decision: A Model and an Application, Marketing science , 6(2), 1987, pp. 156-174
Authors:
Akçura, M. Tolga
Gönül, Füsun F.
Petrova, Elina
Journal: Marketing science
Citation: Akçura, M. Tolga et al., Consumer Learning and Brand Valuation: An Application on Over-the-Counter Drugs, Marketing science , 23(1), 2004, pp. 156-169
Authors:
Chen, Rachel R.
Gerstner, Eitan
Yang, Yinghui (Catherine)
Journal: Marketing science
Citation: R. Chen, Rachel et al., Customer Bill of Rights Under No-Fault Service Failure: Confinement and Compensation, Marketing science , 31(1), 2012, pp. 157-171
Authors:
Ching, Andrew T.
Clark, Robert
Horstmann, Ignatius
Lim, Hyunwoo
Journal: Marketing science
Citation: T. Ching, Andrew et al., The Effects of Publicity on Demand: The Case of Anti-Cholesterol Drugs, Marketing science , 35(1), 2016, pp. 158-181