Results : 376-400/1166
Authors:
Srinivasan, V.
Basu, Amiya K.
Journal: Marketing science
Citation: V. Srinivasan, et K. Basu, Amiya, The Metric Quality of Ordered Categorical Data, Marketing science , 8(3), 1989, pp. 205-230
Authors:
Harshman, Richard A.
Green, Paul E.
Wind, Yoram
Lundy, Margaret E.
Journal: Marketing science
Citation: A. Harshman, Richard et al., A Model for the Analysis of Asymmetric Data in Marketing Research, Marketing science , 1(2), 1982, pp. 205-242
Authors:
Sudharshan, D.
May, Jerrold H.
Shocker, Allan D.
Journal: Marketing science
Citation: D. Sudharshan, et al., Reply: [A Simulation Comparison of Methods for New Product Location], Marketing science , 6(2), 1987, pp. 206-207
Authors:
Dholakia, Utpal M.
Simonson, Itamar
Journal: Marketing science
Citation: M. Dholakia, Utpal et Simonson, Itamar, The Effect of Explicit Reference Points on Consumer Choice and Online Bidding Behavior, Marketing science , 24(2), 2005, pp. 206-217
Authors:
Rust, Roland T.
Huang, Ming-Hui
Journal: Marketing science
Citation: T. Rust, Roland et Huang, Ming-hui, The Service Revolution and the Transformation of Marketing Science, Marketing science , 33(2), 2014, pp. 206-221
Authors:
Raju, Jagmohan S.
Journal: Marketing science
Citation: S. Raju, Jagmohan, The Effect of Price Promotions on Variability in Product Category Sales, Marketing science , 11(3), 1992, pp. 207-220
Authors:
Chapman, Randall G.
Palda, Kristian S.
Journal: Marketing science
Citation: G. Chapman, Randall et S. Palda, Kristian, Assessing the Influence of Campaign Expenditures on Voting Behavior with a Comprehensive Electoral Market Model, Marketing science , 3(3), 1984, pp. 207-226
Authors:
Ratchford, Brian T.
Journal: Marketing science
Citation: T. Ratchford, Brian, Commentary: Marketing Applications of the Economics of Product Variety, Marketing science , 9(3), 1990, pp. 207-211
Authors:
Carpenter, Gregory S.
Journal: Marketing science
Citation: S. Carpenter, Gregory, Modeling Competitive Marketing Strategies: The Impact of Marketing-Mix Relationships and Industry Structure, Marketing science , 6(2), 1987, pp. 208-221
Authors:
Kumar, Vineet
Srinivasan, Kannan
Journal: Marketing science
Citation: Kumar, Vineet et Srinivasan, Kannan, Commentary on "Predicting Customer Value Using Clumpiness", Marketing science , 34(2), 2015, pp. 209-213
Authors:
Basu, Amiya
Mazumdar, Tridib
Raj, S. P.
Journal: Marketing science
Citation: Basu, Amiya et al., Indirect Network Externality Effects on Product Attributes, Marketing science , 22(2), 2003, pp. 209-221
Authors:
Bultez, Alain
Naert, Philippe
Journal: Marketing science
Citation: Bultez, Alain et Naert, Philippe, SH.A.R.P.: Shelf Allocation for Retailers' Profit, Marketing science , 7(3), 1988, pp. 211-231
Authors:
Burke, Raymond R.
Rangaswamy, Arvind
Wind, Jerry
Eliashberg, Jehoshua
Journal: Marketing science
Citation: R. Burke, Raymond et al., A Knowledge-Based System for Advertising Design, Marketing science , 9(3), 1990, pp. 212-229
Authors:
Christakis, Nicholas A.
Fowler, James H.
Journal: Marketing science
Citation: A. Christakis, Nicholas et H. Fowler, James, Contagion in Prescribing Behavior Among Networks of Doctors, Marketing science , 30(2), 2011, pp. 213-216
Authors:
Skiera, Bernd
Nabout, Nadia Abou
Journal: Marketing science
Citation: Skiera, Bernd et Nabout, Nadia Abou, PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising, Marketing science , 32(2), 2013, pp. 213-220
Authors:
Rao, Vithala R.
Journal: Marketing science
Citation: R. Rao, Vithala, Comments on "Predicting Customer Value Using Clumpiness from RFM to RFMC", Marketing science , 34(2), 2015, pp. 213-215
Authors:
Cachon, Gérard P.
Feldman, Pnina
Journal: Marketing science
Citation: P. Cachon, Gérard et Feldman, Pnina, Is Advance Selling Desirable with Competition?, Marketing science , 36(2), 2017, pp. 214-231
Authors:
Zhang, Yao
Bradlow, Eric T.
Small, Dylan S.
Journal: Marketing science
Citation: Zhang, Yao et al., Empirically Testable Sources and Implications of Clumpiness, Marketing science , 34(2), 2015, pp. 215-217
Authors:
Holbrook, Morris B.
Moore, William L.
Dodgen, Gary N.
Havlena, William J.
Journal: Marketing science
Citation: B. Holbrook, Morris et al., Nonisomorphism, Shadow Features and Imputed Preferences, Marketing science , 4(3), 1985, pp. 215-233
Authors:
Kopalle, Praveen K.
Sun, Yacheng
Neslin, Scott A.
Sun, Baohong
Swaminathan, Vanitha
Journal: Marketing science
Citation: K. Kopalle, Praveen et al., The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs, Marketing science , 31(2), 2012, pp. 216-235
Authors:
Dubé, Jean-Pierre H.
Hitsch, Günter J.
Chintagunta, Pradeep K.
Journal: Marketing science
Citation: H. Dubé, Jean-pierre et al., Tipping and Concentration in Markets with Indirect Network Effects, Marketing science , 29(2), 2010, pp. 216-249
Authors:
Tellis, Gerard J.
Franses, Philip Hans
Journal: Marketing science
Citation: J. Tellis, Gerard et Franses, Philip Hans, Optimal Data Interval for Estimating Advertising Response, Marketing science , 25(2), 2006, pp. 217-229
Authors:
Aral, Sinan
Journal: Marketing science
Citation: Aral, Sinan, Identifying Social Influence: A Comment on Opinion Leadership and Social Contagion in New Product Diffusion, Marketing science , 30(2), 2011, pp. 217-223
Authors:
Chen, Yubo
Xie, Jinhong
Journal: Marketing science
Citation: Chen, Yubo et Xie, Jinhong, Third-Party Product Review and Firm Marketing Strategy, Marketing science , 24(2), 2005, pp. 218-240
Authors:
Andrews, Michelle
Luo, Xueming
Fang, Zheng
Ghose, Anindya
Journal: Marketing science
Citation: Andrews, Michelle et al., Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness, Marketing science , 35(2), 2016, pp. 218-233