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Articles table of contents

Results : 201-225/1166

Quantifying the Economic Value of Warranties in the U.S. Server Market

Authors: Chu, Junhong Chintagunta, Pradeep K.

Journal: Marketing science

Citation: Chu, Junhong et K. Chintagunta, Pradeep, Quantifying the Economic Value of Warranties in the U.S. Server Market, Marketing science , 28(1), 2009, pp. 99-121

Promoter: An Automated Promotion Evaluation System

Authors: Abraham, Magid M. Lodish, Leonard M.

Journal: Marketing science

Citation: M. Abraham, Magid et M. Lodish, Leonard, Promoter: An Automated Promotion Evaluation System, Marketing science , 6(2), 1987, pp. 101-123

Commentary on "A Brand Switching Model with Implications for Marketing Strategies"

Authors: Jerome D. Greene

Journal: Marketing science

Citation: Jerome D. Greene, Commentary on "A Brand Switching Model with Implications for Marketing Strategies", Marketing science , 8(1), 1989, pp. 104-105

Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity

Authors: Fossen, Beth L. Schweidel, David A.

Journal: Marketing science

Citation: L. Fossen, Beth et A. Schweidel, David, Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity, Marketing science , 36(1), 2017, pp. 105-123

Reply: [Relaxing the Loyalty Condition in the Colombo/Morrison Model]

Authors: Colombo, Richard A. Morrison, Donald G.

Journal: Marketing science

Citation: A. Colombo, Richard et G. Morrison, Donald, Reply: [Relaxing the Loyalty Condition in the Colombo/Morrison Model], Marketing science , 8(1), 1989, pp. 106-106

Measuring Heterogeneous Reservation Prices for Product Bundles

Authors: Jedidi, Kamel Jagpal, Sharan Manchanda, Puneet

Journal: Marketing science

Citation: Jedidi, Kamel et al., Measuring Heterogeneous Reservation Prices for Product Bundles, Marketing science , 22(1), 2003, pp. 107-130

Comments: [Advertising Pulsing Policies for Generating Awareness for New Products]

Authors: Little, John D. C.

Journal: Marketing science

Citation: C. Little, John D., Comments: [Advertising Pulsing Policies for Generating Awareness for New Products], Marketing science , 5(2), 1986, pp. 107-108

The Relationship between Distribution and Market Share

Authors: Farris, Paul Olver, James de Kluyver, Cornelis

Journal: Marketing science

Citation: Farris, Paul et al., The Relationship between Distribution and Market Share, Marketing science , 8(2), 1989, pp. 107-128

Positioning and Pricing A Product Line

Authors: Dobson, Gregory Kalish, Shlomo

Journal: Marketing science

Citation: Dobson, Gregory et Kalish, Shlomo, Positioning and Pricing A Product Line, Marketing science , 7(2), 1988, pp. 107-125

Optimal Referral Bonuses with Asymmetric Information: Firm-Offered and Interpersonal Incentives

Authors: Kornish, Laura J. Li, Qiuping

Journal: Marketing science

Citation: J. Kornish, Laura et Li, Qiuping, Optimal Referral Bonuses with Asymmetric Information: Firm-Offered and Interpersonal Incentives, Marketing science , 29(1), 2010, pp. 108-121

Comments: [Advertising Pulsing Policies for Generating Awareness for New Products]

Authors:

Journal: Marketing science

Citation: , Comments: [Advertising Pulsing Policies for Generating Awareness for New Products], Marketing science , 5(2), 1986, pp. 109-109

The Shape of Advertising Response Functions Revisited: A Model of Dynamic Probabilistic Thresholds

Authors: Vakratsas, Demetrios Feinberg, Fred M. Bass, Frank M. Kalyanaram, Gurumurthy

Journal: Marketing science

Citation: Vakratsas, Demetrios et al., The Shape of Advertising Response Functions Revisited: A Model of Dynamic Probabilistic Thresholds, Marketing science , 23(1), 2004, pp. 109-119

Editorial: Save Research: Abandon the Case Method of Teaching

Authors: Shugan, Steven M.

Journal: Marketing science

Citation: M. Shugan, Steven, Editorial: Save Research: Abandon the Case Method of Teaching, Marketing science , 25(2), 2006, pp. 109-115

Reply: Reflections on Advertising Pulsing Policies for Generating Awareness for New Products

Authors: Mahajan, Vijay Muller, Eitan

Journal: Marketing science

Citation: Mahajan, Vijay et Muller, Eitan, Reply: Reflections on Advertising Pulsing Policies for Generating Awareness for New Products, Marketing science , 5(2), 1986, pp. 110-111

Competition and Cooperation in Marketing Channel Choice: Theory and Application

Authors: Coughlan, Anne T.

Journal: Marketing science

Citation: T. Coughlan, Anne, Competition and Cooperation in Marketing Channel Choice: Theory and Application, Marketing science , 4(2), 1985, pp. 110-129

A General Theory of Pass-through in Channels with Category Management and Retail Competition

Authors: Moorthy, Sridhar

Journal: Marketing science

Citation: Moorthy, Sridhar, A General Theory of Pass-through in Channels with Category Management and Retail Competition, Marketing science , 24(1), 2005, pp. 110-122

The Design of Durable Goods

Authors: Koenigsberg, Oded Kohli, Rajeev Montoya, Ricardo

Journal: Marketing science

Citation: Koenigsberg, Oded et al., The Design of Durable Goods, Marketing science , 30(1), 2011, pp. 111-122

An Industry Equilibrium Analysis of Downstream Vertical Integration: Twenty-Five Years Later

Authors: Staelin, Richard

Journal: Marketing science

Citation: Staelin, Richard, An Industry Equilibrium Analysis of Downstream Vertical Integration: Twenty-Five Years Later, Marketing science , 27(1), 2008, pp. 111-114

Evaluating the Impact of Advertising Media Plans: A Model of Consumer Purchase Dynamics Using Single-Source Data

Authors: Pedrick, James H. Zufryden, Fred S.

Journal: Marketing science

Citation: H. Pedrick, James et S. Zufryden, Fred, Evaluating the Impact of Advertising Media Plans: A Model of Consumer Purchase Dynamics Using Single-Source Data, Marketing science , 10(2), 1991, pp. 111-130

An Industry Equilibrium Analysis of Downstream Vertical Integration: Twenty-Five Years Later

Authors: Staelin, Richard

Journal: Marketing science

Citation: Staelin, Richard, An Industry Equilibrium Analysis of Downstream Vertical Integration: Twenty-Five Years Later, Marketing science , 27(1), 2006, pp. 111-114

How to Price Discriminate When Tariff Size Matters

Authors: Bagh, Adib Bhargava, Hemant K.

Journal: Marketing science

Citation: Bagh, Adib et K. Bhargava, Hemant, How to Price Discriminate When Tariff Size Matters, Marketing science , 32(1), 2013, pp. 111-126

A Nested Logit Model of Space and Water Heat System Choice

Authors: Dubin, Jeffrey A.

Journal: Marketing science

Citation: A. Dubin, Jeffrey, A Nested Logit Model of Space and Water Heat System Choice, Marketing science , 5(2), 1986, pp. 112-124

Lowering Customer Evaluation Costs, Product Differentiation, and Price Competition

Authors: Jing, Bing

Journal: Marketing science

Citation: Jing, Bing, Lowering Customer Evaluation Costs, Product Differentiation, and Price Competition, Marketing science , 35(1), 2016, pp. 113-127

An Audience Flow Model of Television Viewing Choice

Authors: Rust, Roland T. Alpert, Mark I.

Journal: Marketing science

Citation: T. Rust, Roland et I. Alpert, Mark, An Audience Flow Model of Television Viewing Choice, Marketing science , 3(2), 1984, pp. 113-124

Can Bait and Switch Benefit Consumers?

Authors: Gerstner, Eitan Hess, James D.

Journal: Marketing science

Citation: Gerstner, Eitan et D. Hess, James, Can Bait and Switch Benefit Consumers?, Marketing science , 9(2), 1990, pp. 114-124

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