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Results: 1-25 | 26-33

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Results : 1-25/33

Quantity Discounts: Managerial Issues and Research Opportunities

Authors: Dolan, Robert J.

Journal: Marketing science

Citation: J. Dolan, Robert, Quantity Discounts: Managerial Issues and Research Opportunities, Marketing science , 6(1), 1987, pp. 1-22

Commentary: [Quantity Discounts: Managerial Issues and Research Opportunities]

Authors: Frey, John B.

Journal: Marketing science

Citation: B. Frey, John, Commentary: [Quantity Discounts: Managerial Issues and Research Opportunities], Marketing science , 6(1), 1987, pp. 23-23

Reply: [Quantity Discounts: Managerial Issues and Research Opportunities]

Authors:

Journal: Marketing science

Citation: , Reply: [Quantity Discounts: Managerial Issues and Research Opportunities], Marketing science , 6(1), 1987, pp. 24-24

A Panel-Data Based Method for Merging Joint Space and Market Response Function Estimation

Authors: Moore, William L. Winer, Russell S.

Journal: Marketing science

Citation: L. Moore, William et S. Winer, Russell, A Panel-Data Based Method for Merging Joint Space and Market Response Function Estimation, Marketing science , 6(1), 1987, pp. 25-42

Commentary: [A Panel-Data Based Method for Merging Joint Space and Market Response Function Estimation]

Authors: Dietrich, Donald G.

Journal: Marketing science

Citation: G. Dietrich, Donald, Commentary: [A Panel-Data Based Method for Merging Joint Space and Market Response Function Estimation], Marketing science , 6(1), 1987, pp. 43-43

Commentary: [A Panel-Data Based Method for Merging Joint Space and Market Response Function Estimation]

Authors: Ries, Paul N.

Journal: Marketing science

Citation: N. Ries, Paul, Commentary: [A Panel-Data Based Method for Merging Joint Space and Market Response Function Estimation], Marketing science , 6(1), 1987, pp. 44-45

Reply: [A Panel-Data Based Method for Merging Joint Space and Market Response Function Estimation]

Authors: Moore, William L. Winer, Russell S.

Journal: Marketing science

Citation: L. Moore, William et S. Winer, Russell, Reply: [A Panel-Data Based Method for Merging Joint Space and Market Response Function Estimation], Marketing science , 6(1), 1987, pp. 46-47

A Model of Balanced Choice Behavior

Authors: Lattin, James M.

Journal: Marketing science

Citation: M. Lattin, James, A Model of Balanced Choice Behavior, Marketing science , 6(1), 1987, pp. 48-65

An Approach to Simultaneous Estimation and Segmentation in Conjoint Analysis

Authors:

Journal: Marketing science

Citation: , An Approach to Simultaneous Estimation and Segmentation in Conjoint Analysis, Marketing science , 6(1), 1987, pp. 66-81

Promoter: An Automated Promotion Evaluation System

Authors: Abraham, Magid M. Lodish, Leonard M.

Journal: Marketing science

Citation: M. Abraham, Magid et M. Lodish, Leonard, Promoter: An Automated Promotion Evaluation System, Marketing science , 6(2), 1987, pp. 101-123

Modelling the Effectiveness and Profitability of Trade Promotions

Authors: Blattberg, Robert C. Levin, Alan

Journal: Marketing science

Citation: C. Blattberg, Robert et Levin, Alan, Modelling the Effectiveness and Profitability of Trade Promotions, Marketing science , 6(2), 1987, pp. 124-146

Commentary: Steps toward Mastering Trade Promotions

Authors: Kruger, Michael W.

Journal: Marketing science

Citation: W. Kruger, Michael, Commentary: Steps toward Mastering Trade Promotions, Marketing science , 6(2), 1987, pp. 147-149

Commentary: Approaches to Promotion Evaluation: A Practitioner's ViewPoint

Authors: Struse III, Rudolph W.

Journal: Marketing science

Citation: W. Struse Iii, Rudolph, Commentary: Approaches to Promotion Evaluation: A Practitioner's ViewPoint, Marketing science , 6(2), 1987, pp. 150-151

Reply: ["Steps toward Mastering Trade Promotions" and "Approaches to Promotion Evaluation: a Practitioner's Viewpoint"]

Authors: Abraham, Magid Lodish, Leonard

Journal: Marketing science

Citation: Abraham, Magid et Lodish, Leonard, Reply: ["Steps toward Mastering Trade Promotions" and "Approaches to Promotion Evaluation: a Practitioner's Viewpoint"], Marketing science , 6(2), 1987, pp. 152-153

Reply: [Modelling the Effectiveness and Profitability of Trade Promotions]

Authors: Blattberg, Robert C.

Journal: Marketing science

Citation: C. Blattberg, Robert, Reply: [Modelling the Effectiveness and Profitability of Trade Promotions], Marketing science , 6(2), 1987, pp. 154-155

The Channel Design Decision: A Model and an Application

Authors: Rangan, V. Kasturi

Journal: Marketing science

Citation: Rangan, V. Kasturi, The Channel Design Decision: A Model and an Application, Marketing science , 6(2), 1987, pp. 156-174

Commentary: [The Channel Design Decision: A Model and an Application]

Authors: Blitzer, Herbert L.

Journal: Marketing science

Citation: L. Blitzer, Herbert, Commentary: [The Channel Design Decision: A Model and an Application], Marketing science , 6(2), 1987, pp. 175-176

Commentary: [The Channel Design Decision: A Model and an Application]

Authors: Koon, Richard E.

Journal: Marketing science

Citation: E. Koon, Richard, Commentary: [The Channel Design Decision: A Model and an Application], Marketing science , 6(2), 1987, pp. 177-178

Reply: [The Channel Design Decision: A Model and an Application]

Authors: Rangan, V. Kasturi

Journal: Marketing science

Citation: Rangan, V. Kasturi, Reply: [The Channel Design Decision: A Model and an Application], Marketing science , 6(2), 1987, pp. 179-181

A Simulation Comparison of Methods for New Product Location

Authors: Sudharshan, D. May, Jerrold H. Shocker, Allan D.

Journal: Marketing science

Citation: D. Sudharshan, et al., A Simulation Comparison of Methods for New Product Location, Marketing science , 6(2), 1987, pp. 182-201

Commentary: [A Simulation Comparison of Methods for New Product Location]

Authors: Dodson, Joe A. Brodsky, John B.

Journal: Marketing science

Citation: A. Dodson, Joe et B. Brodsky, John, Commentary: [A Simulation Comparison of Methods for New Product Location], Marketing science , 6(2), 1987, pp. 202-203

Commentary: [A Simulation Comparison of Methods for New Product Location]

Authors: Johnson, Richard M.

Journal: Marketing science

Citation: M. Johnson, Richard, Commentary: [A Simulation Comparison of Methods for New Product Location], Marketing science , 6(2), 1987, pp. 204-205

Reply: [A Simulation Comparison of Methods for New Product Location]

Authors: Sudharshan, D. May, Jerrold H. Shocker, Allan D.

Journal: Marketing science

Citation: D. Sudharshan, et al., Reply: [A Simulation Comparison of Methods for New Product Location], Marketing science , 6(2), 1987, pp. 206-207

Modeling Competitive Marketing Strategies: The Impact of Marketing-Mix Relationships and Industry Structure

Authors: Carpenter, Gregory S.

Journal: Marketing science

Citation: S. Carpenter, Gregory, Modeling Competitive Marketing Strategies: The Impact of Marketing-Mix Relationships and Industry Structure, Marketing science , 6(2), 1987, pp. 208-221

A Two-Stage Disaggregate Attribute Choice Model

Authors: Gensch, Dennis H.

Journal: Marketing science

Citation: H. Gensch, Dennis, A Two-Stage Disaggregate Attribute Choice Model, Marketing science , 6(3), 1987, pp. 223-239

Results: 1-25 | 26-33