string(237) "select * FROM articoli_opac WHERE fonte <> 'ISI' AND fonte='ACNP' AND fasc_anno_pubbl='2001' AND fasc_issn='07322399' order by level desc, fasc_key desc, NULLIF(regexp_replace(pagina_ini, E'\\D', '', 'g'), '')::int asc offset 0 limit 25" ACNP - Italian Periodicals Catalogue
Results: 1-11    

Articles table of contents

Results : 11
Measuring Simple Preferences: An Approach to Blind, Forced Choice Product Testing
Authors: Buchanan, Bruce S. Morrison, Donald G.
Journal: Marketing science
Citation: S. Buchanan, Bruce et G. Morrison, Donald, Measuring Simple Preferences: An Approach to Blind, Forced Choice Product Testing, Marketing science , 4(2), 2001, pp. 93-109
A Marketing Odyssey
Authors: Steckel, Joel H. Brody, Ed
Journal: Marketing science
Citation: H. Steckel, Joel et Brody, Ed, A Marketing Odyssey, Marketing science , 20(4), 2001, pp. 331-336
Management Science in Marketing: Prehistory, Origin, and Early Years of the INFORMS Marketing College
Authors: Montgome, David B.
Journal: Marketing science
Citation: B. Montgome, David, Management Science in Marketing: Prehistory, Origin, and Early Years of the INFORMS Marketing College, Marketing science , 20(4), 2001, pp. 337-348
Founding Marketing Science
Authors: Morrison, Donald G.
Journal: Marketing science
Citation: G. Morrison, Donald, Founding Marketing Science, Marketing science , 20(4), 2001, pp. 357-359
Some History of the TIMS/INFORMS College on Marketing as Related to the Development of Marketing Science
Authors: Bass, Franck M.
Journal: Marketing science
Citation: M. Bass, Franck, Some History of the TIMS/INFORMS College on Marketing as Related to the Development of Marketing Science, Marketing science , 20(4), 2001, pp. 360-363
The History of the Marketing College Is a Work in Progress
Authors: Little, John D.C.
Journal: Marketing science
Citation: Little, John D.c, The History of the Marketing College Is a Work in Progress, Marketing science , 20(4), 2001, pp. 364-372
The Academy and The Practice: In Principle, Theory and Practice Are Different. But, in Practice, They Never Are.
Authors: Pringle, Lewis G.
Journal: Marketing science
Citation: G. Pringle, Lewis, The Academy and The Practice: In Principle, Theory and Practice Are Different. But, in Practice, They Never Are., Marketing science , 20(4), 2001, pp. 373-381
Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass Through
Authors: Kumar, Nanda Rajiv, Surendra Jeuland, Abel
Journal: Marketing science
Citation: Kumar, Nanda et al., Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass Through, Marketing science , 20(4), 2001, pp. 382-404
Pizzas: IT or Square? Psychophysical Biases in Area Comparisons
Authors: Krider, Robert E. Raghubir, Priya Kroshna, Aradhna
Journal: Marketing science
Citation: E. Krider, Robert et al., Pizzas: IT or Square? Psychophysical Biases in Area Comparisons, Marketing science , 20(4), 2001, pp. 405-425
The Spatial Representation of Market Information
Authors: DeSarbo, Wayne Degeratu, Alexandru M. Wendel, Michel Saxton, M.Kim
Journal: Marketing science
Citation: Desarbo, Wayne et al., The Spatial Representation of Market Information, Marketing science , 20(4), 2001, pp. 426-441
Endogeneity and Heterogeneity in a Probit Demand Model: Estimation Using Aggregate Data
Authors: Chintagunta, Pradeep K.
Journal: Marketing science
Citation: K. Chintagunta, Pradeep, Endogeneity and Heterogeneity in a Probit Demand Model: Estimation Using Aggregate Data, Marketing science , 20(4), 2001, pp. 442-456
Results: 1-11