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Results: 51-75/251
Authors:
DION PA
EASTERLING D
JAVALGI R
Citation: Pa. Dion et al., WOMEN IN THE BUSINESS-TO-BUSINESS SALESFORCE - SOME DIFFERENCES IN PERFORMANCE-FACTORS, Industrial marketing management, 26(5), 1997, pp. 447-457
Authors:
BIGWOOD MP
Citation: Mp. Bigwood, TOTAL QUALITY MANAGEMENT AT WORK - DEVELOPMENT OF AN EFFECTIVE COMPETITIVE ANALYSIS PROCESS, Industrial marketing management, 26(5), 1997, pp. 459-466
Authors:
JOHNSTON TC
HEWA MA
Citation: Tc. Johnston et Ma. Hewa, FIXING SERVICE FAILURES, Industrial marketing management, 26(5), 1997, pp. 467-473
Authors:
BOYT T
HARVEY M
Citation: T. Boyt et M. Harvey, CLASSIFICATION OF INDUSTRIAL SERVICES - A MODEL WITH STRATEGIC IMPLICATIONS, Industrial marketing management, 26(4), 1997, pp. 291-300
Authors:
PALIA AP
LIESCH PW
Citation: Ap. Palia et Pw. Liesch, SURVEY OF COUNTERTRADE PRACTICES IN AUSTRALIA, Industrial marketing management, 26(4), 1997, pp. 301-313
Authors:
LIUKKO T
VUORI R
WOODSIDE AG
Citation: T. Liukko et al., TESTING MANUFACTURERS ACCEPTANCE OF COMPETING SUBCONTRACTOR PRICE-QUALITY-SERVICE DESIGNS, Industrial marketing management, 26(4), 1997, pp. 315-329
Authors:
TZOKAS N
SAREN M
BROWNLIE D
Citation: N. Tzokas et al., GENERATING MARKETING RESOURCES BY MEANS OF RESEARCH-AND-DEVELOPMENT ACTIVITIES IN HIGH-TECHNOLOGY FIRMS, Industrial marketing management, 26(4), 1997, pp. 331-340
Authors:
FRAMBACH RT
WELSLIPS I
GUNDLACH A
Citation: Rt. Frambach et al., PROACTIVE PRODUCT SERVICE STRATEGIES - AN APPLICATION IN THE EUROPEANHEALTH MARKET, Industrial marketing management, 26(4), 1997, pp. 341-352
Authors:
NATARAAJAN R
ANGUR MG
Citation: R. Nataraajan et Mg. Angur, A QUEST FOR THE INDUSTRIAL MAVEN, Industrial marketing management, 26(4), 1997, pp. 353-362
Authors:
MILES MP
MUNILLA LS
RUSSELL GR
Citation: Mp. Miles et al., MARKETING AND ENVIRONMENTAL REGISTRATION CERTIFICATION - WHAT INDUSTRIAL MARKETERS SHOULD UNDERSTAND ABOUT ISO-14000/, Industrial marketing management, 26(4), 1997, pp. 363-370
Authors:
BART CK
Citation: Ck. Bart, INDUSTRIAL FIRMS AND THE POWER OF MISSION, Industrial marketing management, 26(4), 1997, pp. 371-383
Authors:
BARONCELLI A
MANARESI A
Citation: A. Baroncelli et A. Manaresi, FRANCHISING AS A FORM OF DIVESTMENT - AN ITALIAN STUDY, Industrial marketing management, 26(3), 1997, pp. 223-235
Authors:
JAFFE ED
PASTERNAK H
Citation: Ed. Jaffe et H. Pasternak, A NOTE ON THE RESPONSE EFFECTS OF LABORATORY-LOCATED VERSUS RESPONDENT-LOCATED COMPUTER-ADMINISTERED QUESTIONING, Industrial marketing management, 26(3), 1997, pp. 237-243
Authors:
LEUTHESSER L
Citation: L. Leuthesser, SUPPLIER RELATIONAL BEHAVIOR - AN EMPIRICAL-ASSESSMENT, Industrial marketing management, 26(3), 1997, pp. 245-254
Authors:
LAPIDUS RS
ROBERTS JA
CHONKO LB
Citation: Rs. Lapidus et al., STRESSORS, LEADERSHIP SUBSTITUTES, AND RELATIONS WITH SUPERVISION AMONG INDUSTRIAL SALESPEOPLE, Industrial marketing management, 26(3), 1997, pp. 255-269
Authors:
GHINGOLD M
JOHNSON B
Citation: M. Ghingold et B. Johnson, TECHNICAL KNOWLEDGE AS VALUE-ADDED IN BUSINESS MARKETS - IMPLICATIONSFOR PROCUREMENT AND MARKETING, Industrial marketing management, 26(3), 1997, pp. 271-280
Authors:
LANGERAK F
PEELEN E
COMMANDEUR H
Citation: F. Langerak et al., ORGANIZING FOR EFFECTIVE NEW PRODUCT DEVELOPMENT - AN EXPLORATORY-STUDY OF DUTCH AND BELGIAN INDUSTRIAL FIRMS, Industrial marketing management, 26(3), 1997, pp. 281-289
Authors:
LAPLACA P
Citation: P. Laplaca, LETTER FOR THE SPECIAL ISSUE ON RELATIONSHIP MARKETING - FROM THE EDITOR, Industrial marketing management, 26(2), 1997, pp. 85-86
Authors:
SHARMA A
SHETH JN
Citation: A. Sharma et Jn. Sheth, RELATIONSHIP MARKETING - AN AGENDA FOR INQUIRY, Industrial marketing management, 26(2), 1997, pp. 87-89
Authors:
SHETH JN
SHARMA A
Citation: Jn. Sheth et A. Sharma, SUPPLIER RELATIONSHIPS - EMERGING ISSUES AND CHALLENGES, Industrial marketing management, 26(2), 1997, pp. 91-100
Authors:
OLSEN RF
ELLRAM LM
Citation: Rf. Olsen et Lm. Ellram, A PORTFOLIO APPROACH TO SUPPLIER RELATIONSHIPS, Industrial marketing management, 26(2), 1997, pp. 101-113
Authors:
GERMAIN R
DROGE C
Citation: R. Germain et C. Droge, EFFECT OF JUST-IN-TIME PURCHASING RELATIONSHIPS ON ORGANIZATIONAL DESIGN, PURCHASING DEPARTMENT CONFIGURATION, AND FIRM PERFORMANCE, Industrial marketing management, 26(2), 1997, pp. 115-125
Authors:
STUMP RL
SRIRAM V
Citation: Rl. Stump et V. Sriram, EMPLOYING INFORMATION TECHNOLOGY IN PURCHASING - BUYER-SUPPLIER RELATIONSHIPS AND SIZE OF THE SUPPLIER BASE, Industrial marketing management, 26(2), 1997, pp. 127-136
Authors:
ZINN W
PARASURAMAN A
Citation: W. Zinn et A. Parasuraman, SCOPE AND INTENSITY OF LOGISTICS-BASED STRATEGIC ALLIANCES - A CONCEPTUAL CLASSIFICATION AND MANAGERIAL IMPLICATIONS, Industrial marketing management, 26(2), 1997, pp. 137-147
Authors:
SMITH JB
Citation: Jb. Smith, SELLING ALLIANCES - ISSUES AND INSIGHTS, Industrial marketing management, 26(2), 1997, pp. 149-161