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Results: 101-125/157
Authors:
FOX RJ
GEISSLER GL
Citation: Rj. Fox et Gl. Geissler, CRISIS IN ADVERTISING, Journal of advertising, 23(4), 1994, pp. 79-84
Authors:
ZINKHAN GM
Citation: Gm. Zinkhan, ADVERTISING ETHICS - EMERGING METHODS AND TRENDS, Journal of advertising, 23(3), 1994, pp. 1-4
Authors:
HYMAN MR
TANSEY R
CLARK JW
Citation: Mr. Hyman et al., RESEARCH ON ADVERTISING ETHICS - PAST, PRESENT, AND FUTURE, Journal of advertising, 23(3), 1994, pp. 5-15
Authors:
MARTIN CR
Citation: Cr. Martin, ETHICAL ADVERTISING RESEARCH STANDARDS - 3 CASE-STUDIES, Journal of advertising, 23(3), 1994, pp. 17-29
Authors:
BUSH AJ
BUSH VD
Citation: Aj. Bush et Vd. Bush, THE NARRATIVE PARADIGM AS A PERSPECTIVE FOR IMPROVING ETHICAL EVALUATIONS OF ADVERTISEMENTS, Journal of advertising, 23(3), 1994, pp. 31-41
Authors:
TINKHAM SF
WEAVERLARISCY RA
Citation: Sf. Tinkham et Ra. Weaverlariscy, ETHICAL JUDGMENTS OF POLITICAL TELEVISION COMMERCIALS AS PREDICTORS OF ATTITUDE TOWARD THE AD, Journal of advertising, 23(3), 1994, pp. 43-57
Authors:
TREISE D
WEIGOLD MF
CONNA J
GARRISON H
Citation: D. Treise et al., ETHICS IN ADVERTISING - IDEOLOGICAL CORRELATES OF CONSUMER PERCEPTIONS, Journal of advertising, 23(3), 1994, pp. 60-69
Authors:
GOULD SJ
Citation: Sj. Gould, SEXUALITY AND ETHICS IN ADVERTISING - A RESEARCH AGENDA AND POLICY GUIDELINES PERSPECTIVE, Journal of advertising, 23(3), 1994, pp. 73-80
Authors:
LATOUR MS
HENTHORNE TL
Citation: Ms. Latour et Tl. Henthorne, ETHICAL JUDGMENTS OF SEXUAL APPEALS IN PRINT ADVERTISING, Journal of advertising, 23(3), 1994, pp. 81-90
Authors:
STERN B
Citation: B. Stern, A REVISED COMMUNICATION MODEL FOR ADVERTISING - MULTIPLE DIMENSIONS OF THE SOURCE THE MESSAGE, AND THE RECIPIENT (VOL 23, PG 9, 1994), Journal of advertising, 23(3), 1994, pp. 180000001-180000002
Authors:
ZINKHAN GM
JOHNSON M
Citation: Gm. Zinkhan et M. Johnson, THE USE OF PARODY IN ADVERTISING, Journal of advertising, 23(3), 1994, pp. 180000003-180000008
Authors:
ZINKHAN GM
Citation: Gm. Zinkhan, ADVERTISING, MATERIALISM, AND QUALITY-OF-LIFE, Journal of advertising, 23(2), 1994, pp. 1-4
Authors:
STERN BB
Citation: Bb. Stern, A REVISED COMMUNICATION MODEL FOR ADVERTISING - MULTIPLE DIMENSIONS OF THE SOURCE, THE MESSAGE, AND THE RECIPIENT, Journal of advertising, 23(2), 1994, pp. 5-15
Authors:
LEIGHT JH
Citation: Jh. Leight, THE USE OF FIGURES-OF-SPEECH IN PRINT AD HEADLINES, Journal of advertising, 23(2), 1994, pp. 17-33
Authors:
CORFMAN KP
LEHMANN DR
Citation: Kp. Corfman et Dr. Lehmann, THE PRISONERS-DILEMMA AND THE ROLE OF INFORMATION IN SETTING ADVERTISING BUDGETS, Journal of advertising, 23(2), 1994, pp. 35-48
Authors:
ENGLIS BG
SOLOMON MR
ASHMORE RD
Citation: Bg. Englis et al., BEAUTY BEFORE THE EYES OF BEHOLDERS - THE CULTURAL ENCODING OF BEAUTYTYPES IN MAGAZINE ADVERTISING AND MUSIC TELEVISION, Journal of advertising, 23(2), 1994, pp. 49-64
Authors:
WANSINK B
RAY ML
BATRA R
Citation: B. Wansink et al., INCREASING COGNITIVE RESPONSE SENSITIVITY, Journal of advertising, 23(2), 1994, pp. 65-75
Authors:
PUTREVU S
LORD KR
Citation: S. Putrevu et Kr. Lord, COMPARATIVE AND NONCOMPARATIVE ADVERTISING - ATTITUDINAL EFFECTS UNDER COGNITIVE AND AFFECTIVE INVOLVEMENT CONDITIONS, Journal of advertising, 23(2), 1994, pp. 77-90
Authors:
ZINKHAN GM
Citation: Gm. Zinkhan, ON POSITIONING THE JOURNAL OF ADVERTISING, Journal of advertising, 23(1), 1994, pp. 3-7
Authors:
FRIEDMANN R
Citation: R. Friedmann, SPECIAL ISSUE ON INTERNATIONAL ADVERTISING, Journal of advertising, 23(1), 1994, pp. 9-10
Authors:
ZINKHAN GM
Citation: Gm. Zinkhan, INTERNATIONAL ADVERTISING - A RESEARCH AGENDA, Journal of advertising, 23(1), 1994, pp. 11-15
Authors:
JOHANSSON JK
Citation: Jk. Johansson, THE SENSE OF NONSENSE - JAPANESE TV-ADVERTISING, Journal of advertising, 23(1), 1994, pp. 17-26
Authors:
TANSEY R
HYMAN MR
Citation: R. Tansey et Mr. Hyman, DEPENDENCY THEORY AND THE EFFECTS OF ADVERTISING BY FOREIGN-BASED MULTINATIONAL-CORPORATIONS IN LATIN-AMERICA, Journal of advertising, 23(1), 1994, pp. 27-42
Authors:
PARAMESWARAN R
PISHARODI RM
Citation: R. Parameswaran et Rm. Pisharodi, FACETS OF COUNTRY-OF-ORIGIN IMAGE - AN EMPIRICAL-ASSESSMENT, Journal of advertising, 23(1), 1994, pp. 43-56
Authors:
LEE WN
TSE DK
Citation: Wn. Lee et Dk. Tse, CHANGING MEDIA CONSUMPTION IN A NEW HOME - ACCULTURATION PATTERNS AMONG HONG-KONG IMMIGRANTS TO CANADA, Journal of advertising, 23(1), 1994, pp. 57-70