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Results: 126-150/157
Authors:
ANDREWS JC
DURVASULA S
NETEMEYER RG
Citation: Jc. Andrews et al., TESTING THE CROSS-NATIONAL APPLICABILITY OF UNITED-STATES AND RUSSIANADVERTISING BELIEF AND ATTITUDE MEASURES, Journal of advertising, 23(1), 1994, pp. 71-82
Authors:
WELLS LG
Citation: Lg. Wells, WESTERN CONCEPTS, RUSSIAN PERSPECTIVES - MEANINGS OF ADVERTISING IN THE FORMER SOVIET-UNION, Journal of advertising, 23(1), 1994, pp. 83-95
Authors:
SAYRE S
Citation: S. Sayre, IMAGES OF FREEDOM AND EQUALITY - A VALUES ANALYSIS OF HUNGARIAN POLITICAL COMMERCIALS, Journal of advertising, 23(1), 1994, pp. 97-109
Authors:
DUNN SW
Citation: Sw. Dunn, EARLY DAYS OF INTERNATIONAL ADVERTISING EDUCATION IN THE UNITED-STATES - COMMENT, Journal of advertising, 23(1), 1994, pp. 111-113
Authors:
MARTIN CR
Citation: Cr. Martin, POLLAY PERTINENT AND IMPERTINENT OPINIONS - GOOD VERSUS BAD RESEARCH, Journal of advertising, 23(1), 1994, pp. 119-122
Authors:
DOMZAL TJ
KERNAN JB
Citation: Tj. Domzal et Jb. Kernan, MIRROR, MIRROR - SOME POSTMODERN REFLECTIONS ON GLOBAL ADVERTISING, Journal of advertising, 22(4), 1993, pp. 1-20
Authors:
ENGLIS BG
SOLOMON MR
OLOFSSON A
Citation: Bg. Englis et al., CONSUMPTION IMAGERY IN MUSIC TELEVISION - A BICULTURAL PERSPECTIVE, Journal of advertising, 22(4), 1993, pp. 21-33
Authors:
OLIVER RL
ROBERTSON TS
MITCHELL DJ
Citation: Rl. Oliver et al., IMAGING AND ANALYZING IN RESPONSE TO NEW PRODUCT ADVERTISING, Journal of advertising, 22(4), 1993, pp. 35-50
Authors:
MACINNIS DJ
STAYMAN DM
Citation: Dj. Macinnis et Dm. Stayman, FOCAL AND EMOTIONAL INTEGRATION - CONSTRUCTS, MEASURES, AND PRELIMINARY EVIDENCE, Journal of advertising, 22(4), 1993, pp. 51-66
Authors:
FABER RJ
TIMS AR
SCHMITT KG
Citation: Rj. Faber et al., NEGATIVE POLITICAL ADVERTISING AND VOTING INTENT - THE ROLE OF INVOLVEMENT AND ALTERNATIVE INFORMATION-SOURCES, Journal of advertising, 22(4), 1993, pp. 67-76
Authors:
MCCARTY JA
SHRUM LJ
Citation: Ja. Mccarty et Lj. Shrum, THE ROLE OF PERSONAL VALUES AND DEMOGRAPHICS IN PREDICTING TELEVISIONVIEWING BEHAVIOR - IMPLICATIONS FOR THEORY AND APPLICATION, Journal of advertising, 22(4), 1993, pp. 77-101
Authors:
BODDEWYN JJ
Citation: Jj. Boddewyn, WHERE SHOULD ARTICLES ON THE LINK BETWEEN TOBACCO ADVERTISING AND CONSUMPTION BE PUBLISHED, Journal of advertising, 22(4), 1993, pp. 105-107
Authors:
SOLEY LC
Citation: Lc. Soley, SMOKE-FILLED ROOMS AND RESEARCH - A RESPONSE, Journal of advertising, 22(4), 1993, pp. 108-109
Authors:
POLLAY RW
Citation: Rw. Pollay, PERTINENT RESEARCH AND IMPERTINENT OPINIONS - OUR CONTRIBUTIONS TO THE CIGARETTE ADVERTISING POLICY DEBATE, Journal of advertising, 22(4), 1993, pp. 110-117
Authors:
LECKENBY JD
Citation: Jd. Leckenby, ROADS TO BE TAKEN - THE INTELLECTUAL ODYSSEY OF SANDAGE,CHARLES,H. - SANDAGE,CH, Journal of advertising, 22(4), 1993, pp. 119-121
Authors:
ZINKHAN GM
Citation: Gm. Zinkhan, ADVERTISING, DESIGN, AND CORPORATE IDENTITY, Journal of advertising, 22(4), 1993, pp. 180000007-180000009
Authors:
ZINKHAN GM
Citation: Gm. Zinkhan, STATISTICAL-INFERENCE IN ADVERTISING RESEARCH, Journal of advertising, 22(3), 1993, pp. 1-2
Authors:
BELTRAMINI RF
STAFFORD ER
Citation: Rf. Beltramini et Er. Stafford, COMPREHENSION AND PERCEIVED BELIEVABILITY OF SEALS OF APPROVAL INFORMATION IN ADVERTISING, Journal of advertising, 22(3), 1993, pp. 3-13
Authors:
ABERNETHY AM
Citation: Am. Abernethy, ADVERTISING CLEARANCE PRACTICES OF RADIO STATIONS - A MODEL OF ADVERTISING SELF-REGULATION, Journal of advertising, 22(3), 1993, pp. 15-26
Authors:
CARLSON L
GROVE SJ
KANGUN N
Citation: L. Carlson et al., A CONTENT-ANALYSIS OF ENVIRONMENTAL ADVERTISING CLAIMS - A MATRIX-METHOD APPROACH, Journal of advertising, 22(3), 1993, pp. 27-39
Authors:
MINIARD PW
ROSE RL
BARONE MJ
MANNING KC
Citation: Pw. Miniard et al., ON THE NEED FOR RELATIVE MEASURES WHEN ASSESSING COMPARATIVE ADVERTISING EFFECTS, Journal of advertising, 22(3), 1993, pp. 41-57
Authors:
LACZNIAK RN
MUEHLING DD
Citation: Rn. Laczniak et Dd. Muehling, THE RELATIONSHIP BETWEEN EXPERIMENTAL MANIPULATIONS AND TESTS OF THEORY IN AN ADVERTISING MESSAGE INVOLVEMENT CONTEXT, Journal of advertising, 22(3), 1993, pp. 59-74
Authors:
ZAGORSKY JL
Citation: Jl. Zagorsky, UNDERSTANDING THE ECONOMIC-FACTORS AFFECTING HELP-WANTED ADVERTISING, Journal of advertising, 22(3), 1993, pp. 75-84
Authors:
KING KW
PEHRSON JD
REID LN
Citation: Kw. King et al., PRETESTING TV COMMERCIALS - METHODS, MEASURES, AND CHANGING AGENCY ROLES, Journal of advertising, 22(3), 1993, pp. 85-97
Authors:
ZINKHAN GM
Citation: Gm. Zinkhan, CREATIVITY IN ADVERTISING, Journal of advertising, 22(2), 1993, pp. 1-3