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Variety Seeking through Brand Switching

Authors: Givon, Moshe

Journal: Marketing science

Citation: Givon, Moshe, Variety Seeking through Brand Switching, Marketing science , 3(1), 1984, pp. 1-22

Assessing Validity and Test-Retest Reliability for "Pick K of N" Data

Authors: Schmittlein, David C.

Journal: Marketing science

Citation: C. Schmittlein, David, Assessing Validity and Test-Retest Reliability for "Pick K of N" Data, Marketing science , 3(1), 1984, pp. 23-40

Targeting the Switchable Industrial Customer

Authors:

Journal: Marketing science

Citation: , Targeting the Switchable Industrial Customer, Marketing science , 3(1), 1984, pp. 41-54

An MDI Model and an Algorithm for Composite Hypotheses Testing and Estimation in Marketing

Authors: Charnes, A. Cooper, W. W. Learner, D. B. Phillips, F. Y.

Journal: Marketing science

Citation: A. Charnes, et al., An MDI Model and an Algorithm for Composite Hypotheses Testing and Estimation in Marketing, Marketing science , 3(1), 1984, pp. 55-72

Factors Influencing the Selection of Preference Model Form for Continuous Utility Functions in Conjoint Analysis

Authors: Cattin, Philippe Punj, Girish

Journal: Marketing science

Citation: Cattin, Philippe et Punj, Girish, Factors Influencing the Selection of Preference Model Form for Continuous Utility Functions in Conjoint Analysis, Marketing science , 3(1), 1984, pp. 73-82

Testing Competitive Market Structures

Authors: Urban, Glen L. Johnson, Philip L. Hauser, John R.

Journal: Marketing science

Citation: L. Urban, Glen et al., Testing Competitive Market Structures, Marketing science , 3(2), 1984, pp. 83-112

An Audience Flow Model of Television Viewing Choice

Authors: Rust, Roland T. Alpert, Mark I.

Journal: Marketing science

Citation: T. Rust, Roland et I. Alpert, Mark, An Audience Flow Model of Television Viewing Choice, Marketing science , 3(2), 1984, pp. 113-124

A Comment: [An Audience Flow Model of Television Viewing Choice]

Authors: Pringle, Lewis G.

Journal: Marketing science

Citation: G. Pringle, Lewis, A Comment: [An Audience Flow Model of Television Viewing Choice], Marketing science , 3(2), 1984, pp. 125-126

Response: On Establishing a Dialogue in Television Viewing Research

Authors: Rust, Roland T. Alpert, Mark I.

Journal: Marketing science

Citation: T. Rust, Roland et I. Alpert, Mark, Response: On Establishing a Dialogue in Television Viewing Research, Marketing science , 3(2), 1984, pp. 126-127

A Price Discrimination Theory of Coupons

Authors: Narasimhan, Chakravarthi

Journal: Marketing science

Citation: Narasimhan, Chakravarthi, A Price Discrimination Theory of Coupons, Marketing science , 3(2), 1984, pp. 128-147

Optimal Pricing and Advertising Policies for New Product Oligopoly Models

Authors: Thompson, Gerald L. Teng, Jinn-Tsair

Journal: Marketing science

Citation: L. Thompson, Gerald et Teng, Jinn-tsair, Optimal Pricing and Advertising Policies for New Product Oligopoly Models, Marketing science , 3(2), 1984, pp. 148-168

A Pure Birth Model of Optimal Advertising with Word-Of-Mouth

Authors: Monahan, George E.

Journal: Marketing science

Citation: E. Monahan, George, A Pure Birth Model of Optimal Advertising with Word-Of-Mouth, Marketing science , 3(2), 1984, pp. 169-178

An Empirical Comparison of Awareness Forecasting Models of New Product Introduction

Authors: Mahajan. Vijay Muller, Eitan Sharma. Subhash

Journal: Marketing science

Citation: Mahajan. Vijay et al., An Empirical Comparison of Awareness Forecasting Models of New Product Introduction, Marketing science , 3(3), 1984, pp. 179-197

Awareness Forecasting Models-Editors' Comment

Authors:

Journal: Marketing science

Citation: , Awareness Forecasting Models-Editors' Comment, Marketing science , 3(3), 1984, pp. 198-198

Comments: [An Empirical Comparison of Awareness Forecasting Models of New Product Introduction]

Authors: Blackburn, Joseph Clancy, Kevin Claycamp, H. J. Dondson, J. Doughty, N Dodson, Jr, Joe A.

Journal: Marketing science

Citation: Blackburn, Joseph et al., Comments: [An Empirical Comparison of Awareness Forecasting Models of New Product Introduction], Marketing science , 3(3), 1984, pp. 198-202

Comment: Clarification of the Tracker Methodology and Limitations

Authors: Golanty, John L.

Journal: Marketing science

Citation: L. Golanty, John, Comment: Clarification of the Tracker Methodology and Limitations, Marketing science , 3(3), 1984, pp. 203-203

Comment: Issue in Comparing the Awareness Component of New Product Models

Authors: Pringle, Lewis G Wilson, R. Dale Brody, Edward I.

Journal: Marketing science

Citation: G. Pringle, Lewis et al., Comment: Issue in Comparing the Awareness Component of New Product Models, Marketing science , 3(3), 1984, pp. 203-205

Rejoinder: Reflections on Awareness Forecasting Models of New Product Introduction

Authors: Mahajan, Vijay Muller, Eitan Sharma, Subhash

Journal: Marketing science

Citation: Mahajan, Vijay et al., Rejoinder: Reflections on Awareness Forecasting Models of New Product Introduction, Marketing science , 3(3), 1984, pp. 205-206

Assessing the Influence of Campaign Expenditures on Voting Behavior with a Comprehensive Electoral Market Model

Authors: Chapman, Randall G. Palda, Kristian S.

Journal: Marketing science

Citation: G. Chapman, Randall et S. Palda, Kristian, Assessing the Influence of Campaign Expenditures on Voting Behavior with a Comprehensive Electoral Market Model, Marketing science , 3(3), 1984, pp. 207-226

A Normative Model of Consumer Information Processing

Authors: Hagerty, Michael R. Aaker, David A.

Journal: Marketing science

Citation: R. Hagerty, Michael et A. Aaker, David, A Normative Model of Consumer Information Processing, Marketing science , 3(3), 1984, pp. 227-246

A Market Dynamics Model for New Industrial Products and Its Application

Authors: Oren, Shmuel S. Rothkopf, Michael H.

Journal: Marketing science

Citation: S. Oren, Shmuel et H. Rothkopf, Michael, A Market Dynamics Model for New Industrial Products and Its Application, Marketing science , 3(3), 1984, pp. 247-265

An Investigation into the Order of the Brand Choice Process

Authors: Frank M. Bass, Givon, Moshe M. Kalwani, Manohar U. Reibstein, David Wright, Gordon P.

Journal: Marketing science

Citation: Frank M. Bass, et al., An Investigation into the Order of the Brand Choice Process, Marketing science , 3(4), 1984, pp. 267-287

Market Segmentation, Self-Selection, and Product Line Design

Authors: Moorthy, K. Sridhar

Journal: Marketing science

Citation: Moorthy, K. Sridhar, Market Segmentation, Self-Selection, and Product Line Design, Marketing science , 3(4), 1984, pp. 288-307

Toward a Methodology for Measuring Advertising Copy Effects

Authors:

Journal: Marketing science

Citation: , Toward a Methodology for Measuring Advertising Copy Effects, Marketing science , 3(4), 1984, pp. 308-326

Application of the "Defender" Consumer Model

Authors: Hauser, John R. Gaskin, Steven P.

Journal: Marketing science

Citation: R. Hauser, John et P. Gaskin, Steven, Application of the "Defender" Consumer Model, Marketing science , 3(4), 1984, pp. 327-351

Results: 1-25 | 26-26