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Citation: Hk. Bang, ANALYZING THE IMPACT OF THE LIQUOR INDUSTRYS LIFTING OF THE BAN ON BROADCAST ADVERTISING, Journal of public policy & marketing, 17(1), 1998, pp. 132-138
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Citation: Dj. Webb et La. Mohr, A typology of consumer responses to cause-related marketing: From skepticsto socially concerned, J PUBL POL, 17(2), 1998, pp. 226-238
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