AAAAAA

   
Results: 1-13 |
Results: 13
The means-end approach to understanding consumer decision making
Authors: Olson, JC Reynolds, TJ
Citation: Jc. Olson et Tj. Reynolds, The means-end approach to understanding consumer decision making, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 3-20
Laddering theory, method, analysis, and interpretation
Authors: Reynolds, TJ Gutman, J
Citation: Tj. Reynolds et J. Gutman, Laddering theory, method, analysis, and interpretation, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 25-62
Advancements in laddering
Authors: Reynolds, TJ Dethloff, C Westberg, SJ
Citation: Tj. Reynolds et al., Advancements in laddering, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 91-118
Consumer understanding and advertising strategy: Analysis and strategic translation of laddering data
Authors: Gengler, CE Reynolds, TJ
Citation: Ce. Gengler et Tj. Reynolds, Consumer understanding and advertising strategy: Analysis and strategic translation of laddering data, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 119-141
Advertising is image management
Authors: Reynolds, TJ Gutman, J
Citation: Tj. Reynolds et J. Gutman, Advertising is image management, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 145-162
The application of the MECCAS model to the development and assessment of advertising strategy: A case study
Authors: Reynolds, TJ Craddock, AB
Citation: Tj. Reynolds et Ab. Craddock, The application of the MECCAS model to the development and assessment of advertising strategy: A case study, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 163-182
Effectively translating in-depth consumer understanding into communications strategy and advertising practice
Authors: Reynolds, TJ Whitlark, DB Wirthlin, RB
Citation: Tj. Reynolds et al., Effectively translating in-depth consumer understanding into communications strategy and advertising practice, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 215-245
A strategic framework for assessing advertising: The animatic versus finished issue
Authors: Reynolds, TJ Gengler, C
Citation: Tj. Reynolds et C. Gengler, A strategic framework for assessing advertising: The animatic versus finished issue, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 247-264
A means-end chain approach to motivating the sales force: The Mary Kay strategy
Authors: Reynolds, TJ Rochon, JP Westberg, SI
Citation: Tj. Reynolds et al., A means-end chain approach to motivating the sales force: The Mary Kay strategy, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 269-282
Consumer segmentation based on cognitive orientations: The ChemLawn case
Authors: Reynolds, TJ Rochon, JP
Citation: Tj. Reynolds et Jp. Rochon, Consumer segmentation based on cognitive orientations: The ChemLawn case, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 283-298
Fund-raising strategy: Tapping into philanthropic value orientations
Authors: Reynolds, TJ Norvell, J
Citation: Tj. Reynolds et J. Norvell, Fund-raising strategy: Tapping into philanthropic value orientations, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 299-318
The application of means-end theory in industrial marketing
Authors: Norton, JA Reynolds, TJ
Citation: Ja. Norton et Tj. Reynolds, The application of means-end theory in industrial marketing, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 319-334
Beyond financial engineering: A taxonomy of strategic equity
Authors: Reynolds, TJ Westberg, SJ
Citation: Tj. Reynolds et Sj. Westberg, Beyond financial engineering: A taxonomy of strategic equity, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 335-355
Risultati: 1-13 |